PR is Changing 2016

Name: PRmoment.com
Price range: $

When:	27th Apr 2016, 2:36PM
Location:	London
Organiser:	PRmoment events
Price:	Early bird £160 + vat, Normal £195 + vat

Why attend?: The scope and importance of public relations to organisations has grown massively in recent years. Consumer awareness, stakeholder engagement, reputation and impact on sales all come under the remit of today’s PR teams. This conference compares how different organisations are managing their communications in 2016 and examines how the skills and objectives of PR teams are changing

Who speaking?: For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

Where?: The address for this seminar is: Instinctif, 65 Gresham Street, London, EC2V 7NQ

Agenda:

8.30am	Registration etc
9.00am	Chairpersons intro Ben Smith, founder, PRmoment
09.05am	An audit of the current skills required by PR and communications firms globally Francis Ingham, CEO, ICCO, PRCA How have PR skill sets changed What are skills are employers now looking for What skills do client want? What educational and experience backgrounds are most in demand from PR employers What evidence is there that PR agencies are taking training seriously
9.30am	How Capgemini uses content to engage with it's different stakeholders globally Tom Barton, UK Communications Director, Capgemini What type of content does Capgemini use for its different stakeholder groups How does Capgemini use content to drive sales How is Capgemini encouraging its global workforce to create content As a global head of content - what are my biggest challenges?
09.55am	The importance of CSR and community engagement in modern business Rebecca Taylor, Head of Comms UK&I at CA Technologies
10.20am	Networking break
10.50am	How O2 engage with different audiences through social channels Bradley Tooth, Social Media Manager, Telefonica, O2 The different approaches used by one team for enterprise customers and consumer customers How 02 have developed an integrated approach by creating layered communications across all channels What content themes do O2 use? Why a flexible approach and an adaptable structure is a must Case study heaven: A quick fire run through of O2’s most successful integrated communications in the last 12 months
11.20am	Combatting media fragmentation with great content Daniel Dodd, The National Trust, Director of Communications and Content How the NT is seizing the opportunity of content marketing. Why story-telling matters How to put PR and media communications at the heart of your content operation Why it makes sense to keep a focus on broadcasting media through your PR Why self-sufficiency is central to the National Trust’s content strategy
11.50pm	How creative work and creative content can empower brands to campaign on big ideas James Turner, Head of Communications, Greenpeace Why PR and advertising should no longer be about persuading people to buy stuff The role of purpose in modern business How Greenpeace used creativity to bring the issues of climate change and deforestation to life Using creativity to broaden people’s outlook on the world How the demands of young people have meant that brands must stand for more than just profit
12.20pm	Panel: The changing demands of clients and the evolving agency model Jo-Ann Robertson, Partner and Deputy CEO, London, Ketchum Giles Fraser, Joint Founder, Brands2Life Joe Hanley, Vice President, Communications and Brand Experience, IBM Rachel Friend, MD Weber Shandwick London Laura O’Connell, Managing Partner, Instinctif
1.00pm	Chairpersons closing remarks
	Lunch
2.00pm	End of conference

Agenda:

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