PRmoment Leaders PRCA PA Mediapoint PA Assignments PRmoment Awards Winners North ESG & Sustainability Awards 2024 PRmoment Masterclass: Agency Growth Forum

PR is Changing 2016

Location: London
Organiser: PRmoment events
Price: Early bird £160 + vat, Normal £195 + vat

Why attend?:  The scope and importance of public relations to organisations has grown massively in recent years. Consumer awareness, stakeholder engagement, reputation and impact on sales all come under the remit of today’s PR teams. This conference compares how different organisations are managing their communications in 2016 and examines how the skills and objectives of PR teams are changing

Who speaking?: For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please email Our offices are open 9am to 5.30pm Monday to Friday.

Where?: The address for this seminar is: Instinctif, 65 Gresham Street, London, EC2V 7NQ



Registration etc


Chairpersons intro
Ben Smith, founder, PRmoment


An audit of the current skills required by PR and communications firms globally
Francis Ingham, CEO, ICCO, PRCA                                          

  • How have PR skill sets changed
  • What are skills are employers now looking for
  • What skills do client want?
  • What educational and experience backgrounds are most in demand from PR employers
  • What evidence is there that PR agencies are taking training seriously

How Capgemini uses content to engage with it's different stakeholders globally
Tom Barton, UK Communications Director, Capgemini

  • What type of content does Capgemini use for its different stakeholder groups
  • How does Capgemini use content to drive sales
  • How is Capgemini encouraging its global workforce to create content
  • As a global head of content - what are my biggest challenges?

The importance of CSR and community engagement in modern business
Rebecca Taylor, Head of Comms UK&I at CA Technologies


Networking break


How O2 engage with different audiences through social channels
Bradley Tooth, Social Media Manager, Telefonica, O2

  • The different approaches used by one team for enterprise customers and consumer customers
  • How 02 have developed an integrated approach by creating layered communications across all channels
  • What content themes do O2 use?
  • Why a flexible approach and an adaptable structure is a must
  • Case study heaven: A quick fire run through of O2’s most successful integrated communications in the last 12 months

Combatting media fragmentation with great content
Daniel Dodd, The National Trust, Director of Communications and Content

  • How the NT is seizing the opportunity of content marketing.
  • Why story-telling matters
  • How to put PR and media communications at the heart of your content operation
  • Why it makes sense to keep a focus on broadcasting media through your PR
  • Why self-sufficiency is central to the National Trust’s content strategy

 How creative work and creative content can empower brands to campaign on big ideas
James Turner, Head of Communications, Greenpeace                                   

  •  Why PR and advertising should no longer be about persuading people to buy stuff
  • The role of purpose in modern business
  • How Greenpeace used creativity to bring the issues of climate change and deforestation to life
  • Using creativity to broaden people’s outlook on the world
  • How the demands of young people have meant that brands must stand for more than just profit

Panel: The changing demands of clients and the evolving agency model

Jo-Ann Robertson, Partner and Deputy CEO, London, Ketchum
Giles Fraser, Joint Founder, Brands2Life
Joe Hanley, Vice President, Communications and Brand Experience, IBM

Rachel Friend, MD Weber Shandwick London
Laura O’Connell, Managing Partner, Instinctif

Chairpersons closing remarks





End of conference