PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

PR is Changing 2014

Location: London
Organiser: PRmoment
Price: £185 + VAT
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Conference Location: 35-41 Folgate Street, E1 6BX London, United Kingdom

If you have problems booking this conference, or require further information please call on 01962 832542 or email Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.


I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.

Richard Fogg, Managing Director, CCGroup



Registration and informal networking 

9.00am Chairperson's Introduction

Ben Smith, Founder,

Five trends that have changed the PR agency: PR client relationship market
Ian Wright, Former Corporate Relations Director, Diageo

  • The increased size of in house teams
  • Global companies require a uniform message that even international agencies cannot offer
  • The 2008 crash and the need for companies to save money
  • Increased regulation: In the current compliance environment companies have to speak for themselves
  • The need to respond quickly and decisively through digital and social media

The approach and priorities of the Government Communications Service in the year ahead including the drive to modernise the role of communications officers
Alex Aiken, Executive Director, Government Communications

  • How can Government communications improve peoples lives
  • The complexity of Government communications – a £500m operation

The Benefits of Content for Moneysupermarket
Clare Francis, Head of Content, Moneysupermarket

  • What are the benefits to Moneysupermarket of having a large readership
  • How has high quality content has increased awareness of Moneysupermarket?
  • What is Moneysupermarket’s approach to video content?
  • How content has affected SEO, brand engagement, education and sales
  • Analysing the value of a customer who engages with content compared to a PPC customer
10.30am Networking coffee break 

What Barclays is doing to try and rebuild a culture of trust within the business
Alistair Smith, Managing Director, Corporate Communications – Group, Barclays

  • How is Barclays changing the way it does business
  • What are the standards of behaviour that Barclays expects of its employees?
  • How is Barclays engaging with external stakeholders?
  • How is Barclays re-learning its role in society, the expectations of its customers and understanding the perspectives of NGOs?
  • What challenges does Barclays face?
  • What is the effect of this activity on Barclay’s trust score?

How data is being used in public relations
Marcus Gault, Managing Director (Insight), Precise 

  • How are public relations professionals, both in house and agency side, using data?
  • Why there will never be one universal measurement metric in public relations
  • What are the best KPIs for evaluating outputs and outcomes of PR
  • How to integrate different data sets including the media, customer data, social and analysts
  • How engaged are PR professionals in analytics and data?

How PR Agencies are changing
Denise Kaufmann, Partner, CEO Ketchum London

  • How employee skill sets in PR agencies have changed
  • Why the type of work that PR agencies do has changed
  • How the client-PR agency relationship is changing
  • Why the buyers of PR agency services are changing

The role of public relations in an integrated communications strategy
Sam Hall, Head of Social Media, Corporate Communications, Vodafone

  • What type of content can businesses produce to engage with their audiences?
  • How to create a channel neutral approach across broadcast, online, social and print media
  • How to integrate paid, earned and owned media
  • How PR teams can effectively use video
  • The role of measurement in creating an informed integrated approach to communications
12.55pm Chairperson's closing statement
1.00pm Lunch and informal networking 
2.00pm Close of conference