Conference Location:35-41 Folgate Street, E1 6BX London, United Kingdom
If you have problems booking this conference, or require further information please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.
Testimonial:
I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup
Agenda:
8.30am
Registration and informal networking
9.00am
Chairperson's Introduction
Ben Smith, Founder, PRmoment.com
9.05am
Five trends that have changed the PR agency: PR client relationship market Ian Wright, Former Corporate Relations Director, Diageo
The increased size of in house teams
Global companies require a uniform message that even international agencies cannot offer
The 2008 crash and the need for companies to save money
Increased regulation: In the current compliance environment companies have to speak for themselves
The need to respond quickly and decisively through digital and social media
9.30am
The approach and priorities of the Government Communications Service in the year ahead including the drive to modernise the role of communications officers Alex Aiken, Executive Director, Government Communications
How can Government communications improve peoples lives
The complexity of Government communications – a £500m operation
10.00am
The Benefits of Content for Moneysupermarket Clare Francis, Head of Content, Moneysupermarket
What are the benefits to Moneysupermarket of having a large readership
How has high quality content has increased awareness of Moneysupermarket?
What is Moneysupermarket’s approach to video content?
How content has affected SEO, brand engagement, education and sales
Analysing the value of a customer who engages with content compared to a PPC customer
10.30am
Networking coffee break
10.55am
What Barclays is doing to try and rebuild a culture of trust within the business Alistair Smith, Managing Director, Corporate Communications – Group, Barclays
How is Barclays changing the way it does business
What are the standards of behaviour that Barclays expects of its employees?
How is Barclays engaging with external stakeholders?
How is Barclays re-learning its role in society, the expectations of its customers and understanding the perspectives of NGOs?
What challenges does Barclays face?
What is the effect of this activity on Barclay’s trust score?
11.25am
How data is being used in public relations Marcus Gault, Managing Director (Insight), Precise
How are public relations professionals, both in house and agency side, using data?
Why there will never be one universal measurement metric in public relations
What are the best KPIs for evaluating outputs and outcomes of PR
How to integrate different data sets including the media, customer data, social and analysts
How engaged are PR professionals in analytics and data?
11.55am
How PR Agencies are changing Denise Kaufmann, Partner, CEO Ketchum London
How employee skill sets in PR agencies have changed
Why the type of work that PR agencies do has changed
How the client-PR agency relationship is changing
Why the buyers of PR agency services are changing
12.25pm
The role of public relations in an integrated communications strategy Sam Hall, Head of Social Media, Corporate Communications, Vodafone
What type of content can businesses produce to engage with their audiences?
How to create a channel neutral approach across broadcast, online, social and print media
How to integrate paid, earned and owned media
How PR teams can effectively use video
The role of measurement in creating an informed integrated approach to communications
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