PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

PR and TikTok - what's the opportunity for brands?

Location: Online webinar
Organiser: PRmoment Events
Price: £40 + vat

Why attend: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform. Find out at this event...

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.

All delegates will be sent a password protected recording of the event and the speaker slides post the event.


4.00 pm

Intro and Welcome
Chairperson introduction, Ben Smith, founder PRmoment


4.05 pm

Phenomenal TikTok: An innovative, trailblazing youth media brand
Grace Francis, chief experience officer, Karmarama and Jamie Mancini, creative director PR + Social, Karmarama

  • Why Tik Tok is a creative playground
  • What Tik Tok's phenomenal algorithm means for communicators
  • Why TikTok is pure virility
  • How TikTok has taken the best bits of other platforms
  • How to manage your TikTok community

4.30 pm

How brands can engage with TikTok Influencers
Max Klymenko, creative director at klym&co and a TikTok influencer with 2.2 Million followers and 1 billion views

  • How to partner with influencers for your content strategy on TikTok
  • How to produce content that will work for influencers
  • How to manage TikTok partnerships
  • How to make successful content on TikTok
  • The role of music on TikTok

Tik Tok Top tips for businesses
Katie Buckett, co-founder, OneFifty Consultancy

  • Which brands should be on TikTok?
  • Why Tik Tok is an awareness channel more than an engagement channel
  • What are the watch-outs for brands on TikTok?
  • Should you be building an audience on TikTok while you can still get organic reach?

5.30 pm

What will TikTok become?
Edward Brittain, social & influencer planner, MSL UK

  • How Instagram and Twitter are trialling TikTok like formats
  • Ethical concerns: Is TikTok too addictive
  • Why brands and corporates are being cautious of TikTok

5.55 pm

Close of event