Why attend?: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform. Find out at this event...
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on On24.
Please note all attendees will be sent a recording of the presentations after the event.
Agenda:
3.45 pm
Chairperson’s intro Ben Smith, founder, PRmoment
3.50 pm
The KPIs of TikTok Jessica Smith, Meltwater
4.00 pm
Case Study Netflix’s TikTok Opera: How do you get a new audience to watch Netflix? Don Ferguson, director, and Amelia Greenwood, senior account director, Hope&Glory
The launch campaign of Netflix’s Tiger King documentary
Why this campaign didn’t have access to any talent from Tiger King
The campaign insight: Tiger KIng has all the elements of opera - murder, sex and love!
Learn how The English National Opera created new Tiger King lyrics to the opera Carmen!
Hope&Glory wrote 5 Acts for the TikTok Opera and these were exclusively published on TikTok by selected influencers.
The campaign went nuts! The KPIs of the results of the campaign
4.20 pm
Case study Using TikTok to launch Ratchet & Clank for PlayStation Danny Whatmough, managing director, Play and Shiny Red Consultancy
How PlayStation partnered with JankyFX (1.7M followers) Emilesam (3.9M followers) and ThemosJames (294K followers) to create exclusive content for the new game
How fan-first, native content resulted in strong engagement and commercial impact
4.40 pm
Case study How Purple Bricks created the world’s first 25 seconds “How to sell your house guide” for TikTok Rosie Cope, account director, Taylor Herring
What was the insight behind this campaign?
How influencer partnerships helped amplify this campaign
Why the media lapped this campaign up!
5.00 pm
How TikTok has created a level playing field for creators Olivia Sealy, senior account director, Ketchum
How TikTok has opened up creativeness to everyone
The power of creating TikToks and not ads/ how to work with TikTok creators and keep the authenticity of earned
Beauty trends that originated on TikTok and influenced the media
Using social first talent as brand ambassadors
5.25 pm
Close of event
This event is worth 20 points
towards the PRCA CPD
Thanks to Meltwater for partnering with us for this event
