PR Analytics Manchester

Name: PRmoment.com
Price range: $

When:	28th Sept 2017, 8:45AM
Location:	The Studio, Lever St, Manchester
Organiser:	PRmoment Events
Price:	Early bird £125 / Normal rate £175

Why attend: Learn how to measure the outcome of your PR and evaluate the impact of social media

8.45am	Registration and informal networking
9.05am	Chairpersons introduction Ben Smith, Founder, PRmoment
9.10am	How The Met Office evaluates its communications Andy Yeatman, Deputy Head of Comms ,The Met Office Understanding the impact of different channels The importance of integrated measurement for integrated communications What KPI's The Met Office uses
9.35am	How Kellogg’s measures its corporate reputation using data and analytics Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs Output measurement: What communications output measurements does Kellogg’s use Consumers don’t hear in silos: so don’t attempt to measure in silos Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless
10.05am	Why PR is complacent about measurement Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn
10.30am	Informal Networking and coffee
10.50am	Why PR works for Paddy Power Feilim Mac An Iomaire, Head of PR, Paddy Power Increased web traffic means more bets placed Linking PR and social activity to web traffic The results of Paddy Powers public relations activity
11.20am	Making integrated measurement a reality Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
11.50am	Panel Debate The measurement paradox: The speed of automation versus the accuracy of humans! James Crawford, Managing Director, PR Agency One Rick Guttridge, Managing Director, Smoking Gun PR Adam Parker, Founder, Lissted Steph Bridgeman, Director, Experienced Media Analysts
12.30pm	How an agency can integrate measurement into its offer to clients Giles Peddy, SVP EMEA Operations & UK MD, Lewis
1.00pm	Implementing a robust measurement process in an in–house communications team Russ Brady, Head of Group Public Relations, The Co-Op Catherine Turner, Head of PR - Insurance, Funeralcare and Legal Services Communications, The Co-Op
1.30pm	Buffet Lunch and informal networking

Register for FREE today