Why attend this event: Learn how to measure the outcome of your PR and evaluate the impact of social media
Agenda:
8.45am
Registration
9.00am
Chairpersons Introduction: Ben Smith
9.10am
How better evaluation has increased the effectiveness of government communications Alex Aiken, Executive Director, Government Communications
10.00am
How PR agencies can use a measurement framework for their clients Andy West, Group Chief Development Officer, Hotwire
10.40am
Panel: Is the measurement of PR improving?
An in-house perspective Amanda Coleman, Greater Manchester Police
Three reasons why the measurement of the value of public relations has come a long way in a short time Sam Gregory, B2B Managing Director, Tangerine
The measurement vendor’s perspective
Jeremy Thompson, CEO (EMEA & India) Cision / PR Newswire and Chairman, AMEC
Five free tools to power up your measurement Rick Guttridge, MD, Smoking Gun PR
11.20am
Networking and coffee break
11.45am
Future gazing: The intersection of communications and data Jeremy Thompson, CEO (EMEA & India) Cision / PR Newswire and Chairman, AMEC
12.10pm
Top tips on how to use AMEC’s Integrated Measurement Framework Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
Identifying the best social media metrics for each stage of the marketing funnel
Why metrics should always support the business and/or program objectives
What are the best sources of data when measuring social media
A guide to using AMEC's business and channel metrics framework
A guide to using AMEC's Paid, Owned and Earned (PESO) metrics framework
12.40pm
Implementing a robust measurement process in an in–house communications team Russ Brady, Head of Group Public Relations, The Co Op
Jenna Moss, Press and Media Relations Manager
1.05pm
How Kellogg’s measures its corporate reputation using data and analytics Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's
Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
Output measurement: What communications output measurements does Kellogg’s use
Consumers don’t hear in silos: so don’t attempt to measure in silos
Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless
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