When: | |
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Location: | London |
Organiser: | PRmoment |
Price: | £165 + VAT |
For the full speaker program, please scroll down beneath the form below.
If you have problems booking this conference, or require further information, please email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.
The address for this seminar is: 35-41 Folgate Street, London, E1 6BX
Testimonials:
I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup
Agenda:
8.30am | Registration, coffee and croissants |
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8.55am |
Chairperson's Introduction |
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9.00am |
Demonstrating communications is more effective than legislation, regulation and taxation
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9.25am |
Integrated Measurement of Outputs, Outtakes and Outcomes
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9.50am |
Fast growth in media evaluation driven by PRs coming of Age
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10.20am | Coffee Break |
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10.35am |
Why a heavily metricised approach to measurement is outdated
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11.00am |
Why digital has given PR the opportunity to demonstrate its value
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11.25am |
Demonstrating the impact of media coverage on sales and share price Andy Smith, Head of Media Relations & Employee Communications, Santander UK plc Getting beyond dashboards and the wriggly line! Understanding the impact of communications on the business objectives How Santander link media coverage to sales What metrics do Santander use to measure their reputation |
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11.50am |
Using psychometrics to understand the impact of social
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12.15pm |
The contribution of PR to a B2B sales pipeline
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12.40pm |
Panel: The Graphic deduction of public relations
Richard Bagnal, CEO Prime Research UK, Board Director AMEC Johna Burke, BurrellesLuce EVP, Marketing, Public Relations Marcus Gault Managing Director (Insight), Precise Ben Levine, Vice President, Ketchum |
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1.15pm |
Chairperson's Closing Remarks |
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1.20pm | Lunch & informal networking | |
2.00pm | Close of Conference |