| When: | |
|---|---|
| Location: | Online |
| Organiser: | PRmoment Events |
| Price: | £50 + vat |
Why attend: Hear from experts on the latest techniques, tools, ideas and case studies about how to use data in modern communications.
How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password-protected recording of the session post-event.
This webinar is hosted on Hopin.
You don't need a Paypal account to purchase your ticket(s). When the Paypal window opens below, just fill out your contact details and then on the next page you can fill out your credit card payment details. Paypal is the payment gateway but you don't have to pay from a Paypal account.
All delegates will be sent a password-protected recording of the event and the speaker slides post the event.
Want to send all your team to this session and the rest of PRmoment’s Autumn webinar series? Then don’t miss our flat rate all team fee of £500. Please email for more details.
Agenda:
3.45 pm |
Chairperson’s intro |
 |
3.50 pm |
Buy or Build: How to evaluate machine learning + AI solutions for your organisation |
 |
4.15 pm |
How a PR agency should build an evaluation framework
|
 |
4.50 pm |
The Uncomfortable Truth: How many people really read your media coverage?
|
 |
5.05 pm |
A review of the PR analytics technology landscape
|
 |
| 5.30 pm | Case study: How Aviva tracks the performance of its communications across multiple stakeholder groups Anna Salter, head of consultancy, Onclusive | 
 |
| 5.55 pm | Close of event |
This event is worth 20 points
towards the PRCA CPD