PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

PR Analytics 2022

Location: Online
Organiser: PRmoment Events
Price: £50 + vat

Why attend: Hear from experts on the latest techniques, tools, ideas and case studies about how to use data in modern communications.

How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password-protected recording of the session post-event.

This webinar is hosted on Hopin.

You don't need a Paypal account to purchase your ticket(s). When the Paypal window opens below, just fill out your contact details and then on the next page you can fill out your credit card payment details. Paypal is the payment gateway but you don't have to pay from a Paypal account.

All delegates will be sent a password-protected recording of the event and the speaker slides post the event.

Want to send all your team to this session and the rest of PRmoment’s Autumn webinar series? Then don’t miss our flat rate all team fee of £500. Please email for more details.


3.45 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

3.50 pm

Buy or Build: How to evaluate machine learning + AI solutions for your organisation
Allison Spray, managing director, Data + Analytics, Hill+Knowlton Strategies

4.15 pm

How a PR agency should build an evaluation framework
Marianne Morgan, director of research & analytics, Citypress

  • Where to start?
  • Why all clients, just like all PR campaigns, are not the same!
  • Why black-box evaluation frameworks don’t work!
  • Case study: How Citypress built its evaluation framework

4.50 pm

The Uncomfortable Truth: How many people really read your media coverage?
Andrew Smith, director, Escherman

  • Why unique monthly visitors stats are a cop-out
  • How you can work out the true reach numbers for actual article readership
  • Why smaller, realistic media coverage numbers are more valuable

5.05 pm

A review of the PR analytics technology landscape
Jonny Bentwood, global head of data and analytics, Golin

  • How to match the right technology provider to the right technology buyer
  • What are the most critical data sources for PR professionals?
  • Red flags: How will you know if you’ve chosen the wrong product/service
  • Preferred Supplier list: The recommended providers of PR analytics
5.30 pmCase study: How Aviva tracks the performance of its communications across multiple stakeholder groups

Anna Salter, head of consultancy, Onclusive
Rob Hancock, global research and insights lead, Aviva

5.55 pmClose of event

This event is worth 20 points
towards the PRCA CPD