PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

PR Analytics 2017

Location: Cicero, 10 Old Bailey, London, EC4M 7NG
Organiser: PRmoment events
Price: Early bird £165 + vat Normal rate £195 + vat
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Why attend: Learn how to measure the outcomes of your public relations,  evaluate your social media and understand the impact of your commmunications on your company's objectives


8.30am Registration, coffee, croissants, fruit and informal networking  
8.55am Chairpersons introduction
Ben Smith, Founder

How the met office evaluates its communications
Dee Cotgrove, Director of Communications, The Met Office

  • Understanding the impact of different channels
  • The importance of integrated measurement for integrated communications 
  • What KPI's The Met Office uses

Why PR works for Paddy Power
Feilim Mac An Iomaire, Head of PR, Paddy Power

  • Increased web traffic means more bets placed
  • Linking PR and social activity to web traffic
  • The results of Paddy Powers public relations activity
10.10am Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
10.40am Informal Networking  
11.05am Panel Debate
The measurement paradox: The speed of automation versus the accuracy of humans!
A panel debate with measurement vendors and a PR agency CEO who gets measurement!
  • Is it still relevant to have a different provider for print, broadcast, online and social monitoring?
  • Shouldn’t technology have improved measurement and made it cheaper?
  • How can you integrate your customer services social monitoring
  • Whose responsibility is measurement? The agency or the client?
  • What communications KPI’s do the board care about?
- Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn
- Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica
- Adam Parker, CEO, Lissted
- Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC
- Mike Robb, Executive Director, Cicero Group

11.55am How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis


12.25pm The role of data in the evolution of public relations and the consultancy of the future
Lord Chadlington


12.55pm Chairpersons closing remarks
Ben Smith, Founder, PRmoment


1pm Buffet Lunch and informal networking

This event is worth 20 points
towards the PRCA CDP