PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Optimising your content delivery

Location: London
Organiser: PRmoment
Price: FREE
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Why Attend:

PR people and the businesses they represent are producing more content than ever but the digital world is full of white papers that have never been read and videos that have rarely been watched. Even the most creative sharable content requires a targeted distribution strategy, at this event we’ll be showcasing how to optimise your content delivery

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in-house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Clubhouse, 11- 14 Grafton Street, Mayfair, London, W1S 4EW

If you have problems booking this conference, or require further information, please email


8.30am Registration and informal networking
8.55am Chairperson's Introduction
Ben Smith, Founder, PRmoment


Connecting the audience and the content
Gemma Isaacs, Senior Manager, Brands & Agencies team, Outbrain

  • How Outbrain works – enabling consumers to discover relevant content
  • The three strands of Outbrain – publisher partnerships, branded content creation and maintaining consumer trust in Outbrain’s content
  • Understanding the role of content in a campaign and what the potential ROI of content can be
  • The click-through rates of content, compared to adverts
  • Two Case Studies: How Nissan and Reiss used Outbrain

Making your content work harder
Dan Bowsher, Strategic Lead, Social Media Comms, Vodafone UK

  • The content strategy of Vodafone’s blog
  • Integrating the blog content into other parts of Vodafone’s online estate
  • Demonstrating the value of content to get the budgetary buy in across an organisation
  • Integrating the blog content into Vodafone’s CRM
  • Why the blog is predominantly consumed through social channels and the implications this has for seeding content
  • The use of paid media to drive traffic to the Vodafone blog

Integrating owned, earned and paid media
James Beechinor-Collins, Managing Director, Republic Publishing

  • Maximising the opportunities of your owned media content
  • Why peer to peer recommendation is so powerful
  • Understanding the influence of social and owned content on SEO
  • Why paid media is a useful strategic communications tool

Fire Chat: Top tips for maximising the impact of your content

Chair: Ben Smith, PRmoment
James Beechinor-Collins, Managing Director, Republic Publishing
Dan Bowsher, Strategic Lead, Social Media Comms, Vodafone UK

10.40am Chairperson's closing remarks
Ben Smith, Founder, PRmoment
10.45am Close of Conference

This event is produced in partnership with Text100.Neither PRmoment nor Text100 will share delegate details with any other third parties.