Optimising your content delivery

Name: PRmoment.com
Price range: $

When:	30th Apr 2015, 10:55AM
Location:	London
Organiser:	PRmoment
Price:	FREE

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Why Attend:

PR people and the businesses they represent are producing more content than ever but the digital world is full of white papers that have never been read and videos that have rarely been watched. Even the most creative sharable content requires a targeted distribution strategy, at this event we’ll be showcasing how to optimise your content delivery

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in-house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Clubhouse, 11- 14 Grafton Street, Mayfair, London, W1S 4EW

If you have problems booking this conference, or require further information, please email bensmith@prmoment.com.

Agenda:

8.30am	Registration and informal networking
8.55am	Chairperson's Introduction Ben Smith, Founder, PRmoment
9.00am	Connecting the audience and the content Gemma Isaacs, Senior Manager, Brands & Agencies team, Outbrain How Outbrain works – enabling consumers to discover relevant content The three strands of Outbrain – publisher partnerships, branded content creation and maintaining consumer trust in Outbrain’s content Understanding the role of content in a campaign and what the potential ROI of content can be The click-through rates of content, compared to adverts Two Case Studies: How Nissan and Reiss used Outbrain
9.25am	Making your content work harder Dan Bowsher, Strategic Lead, Social Media Comms, Vodafone UK The content strategy of Vodafone’s blog Integrating the blog content into other parts of Vodafone’s online estate Demonstrating the value of content to get the budgetary buy in across an organisation Integrating the blog content into Vodafone’s CRM Why the blog is predominantly consumed through social channels and the implications this has for seeding content The use of paid media to drive traffic to the Vodafone blog
9.50am	Integrating owned, earned and paid media James Beechinor-Collins, Managing Director, Republic Publishing Maximising the opportunities of your owned media content Why peer to peer recommendation is so powerful Understanding the influence of social and owned content on SEO Why paid media is a useful strategic communications tool
10.15am	Fire Chat: Top tips for maximising the impact of your content Chair: Ben Smith, PRmoment James Beechinor-Collins, Managing Director, Republic Publishing Dan Bowsher, Strategic Lead, Social Media Comms, Vodafone UK
10.40am	Chairperson's closing remarks Ben Smith, Founder, PRmoment
10.45am	Close of Conference

This event is produced in partnership with Text100.Neither PRmoment nor Text100 will share delegate details with any other third parties.

Agenda:

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