PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Meet the Media: With Ruth Sunderland, Business Editor of Daily Mail

Location: online webinar
Price: Free


Time: 2.00 pm to 2.45 pm

The event will be hosted on Hopin but please register via Eventbrite using the button above

Ruth and PRmoment founder Ben Smith will have a discussion around these themes:

  • The types of stories she likes to cover
  • The do's and don'ts of how to get in touch with her and her colleagues
  • What type of relationship The Daily Mail's wants with public relations people
  • Circulation and readership details
  • If there was one piece of advice Ruth would give to PR people before sending stories to journalists - what would that be?
  • Is there a set formula of the type of thing that will get into The Daily Mail's Business section?
  • What do PR people need to do to improve their relationships with journalists?
  • Do you publish different types of stories for online content and print?
  • Is there a greater chance of getting online coverage than print?
  • How has COVID changed the PR and journalist relationship?
  • Why does Ruth believe PR has become too automated?
  • How regularly does Ruth publish a story she originally came across in a press release?
  • Has Ruth ever published a story from a follow-up "did you get my press release" email?
  • How can PR professionals better manage their relationships with journalists?
  • Are they good times to call/contact Ruth and what are the worst times?
  • What are your concerns for the public relations sector?
  • Do you worry about the future of journalism?
  • How can public relations professionals better educate their clients on how the media works?
  • Why a correction doesn't take place just because a PR or their client don't like something!

Needless to say, the audience will be able to ask Ruth questions.

This event is produced in partnership with Propel.