PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

LinkedIn as a Marketing Channel

Location: Online
Organiser: PRmoment Events
Price: £60 + VAT

Why attend: Linkedin has become a key channel for B2B marketers but few people are using it as effectively as they could. This seminar will show you the techniques, the content platforms and the strategies to improve your LinkedIn performance.

How it works: Please register via Hopin below, you can then add the event details to your calendar once you’ve bought your ticket. We’ll also email you an order confirmation.

All delegates will be sent a password-protected recording of the event and the speaker slides post the event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

How to use Linkedin’s suite of tools to communicate, engage and sell more effectively
Giles Shorthouse, Linkedin channel expert, The Octopus Group

  • Understanding Linkedin's algorithm - part person, art machine!
  • How your Linkedin behaviour will impact the shareability of your content
  • What type of content does Linkedin reward the most: video, text, images, selfies or long-form content?
  • A guide to Linkedin’s forgotten features

4.20 pm

How to use LinkedIn to get qualified sales leads for your business
Claire Simpson, senior communications consultant, Hard Numbers

  • How to use Linkedin Sales Navigator
  • Using Linkedin as an organic and paid channel
  • How to use content to drive sign-ups

4.40 pm

How to increase the effectiveness of video on Linkedin
Aaron Calvert, account director & exec producer, Through The I

  • How to use video in your Linkedin Sales Navigator campaigns
  • The secrets of Linkedin Live success
  • How to use video to keep the channel open with your sales leads
  • How to integrate a paid and organic campaign success
5.00 pm

The power of the personal profile – building brands through C-suite and spokespeople on LinkedIn
Kerry Sclater, digital account manager, MHP Group

  • How to use Linkedin to build your personal profile
  • How to use video effectively on Linkedin to build a profile
  • Understanding the importance of personal engagement on Linkedin
  • How to use thought leadership to build your LinkedIn profile
  • How to develop an appropriate tone of voice

5.25 pm

Chairpersons closing remarks  


This event is worth 20 points
towards the PRCA CPD