Why attend: LinkedIn has become a key channel for B2B marketers but few people are using it as effectively as they could. This seminar will show you the techniques, the content platforms and the strategies to improve your LinkedIn performance
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.
Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.
All delegates will be sent a password protected recording of the event and the speaker slides post the event.
Agenda:
3.55 pm
Intro and Welcome Chairperson introduction, Ben Smith, founder PRmoment
4.00 pm
Why LinkedIn Works as a B2B channel Kinda (Hajaj) Jackson, managing director, digital & influencer, Brands2Life
How LinkedIn enables excellent audience segmentation and targeting
Why LinkedIn should not be thought of as “just another social network”
How content on LinkedIn needs to be even more audience focussed
Why you can get better audience engagement on LinkedIn
Why organic content can still do really well on LinkedIn
4.25 pm
Your best practice guide to lead generation on LinkedIn Nicola Pestell, board director, The Octopus Group
Aligning your sales and marketing on Linkedin
How to get your employees to amplify your activity on the platform
How to coordinate your paid and organic lead generation activity across LinkedIn
4.45 pm
How to build your C-Suites personal profile on LinkedIn
Kerry Sclater, Digital Account Manager, ENGINE MHP
How to use the infrastructure on Linkedin to build a personal profile
How to use video effectively on Linkedin to build a profile
Understanding the importance of personal engagement on Linkedin
How to use thought leadership and research content to build your LinkedIn profile
5.10 pm
What content works best on LinkedIn Alastair Sibley, digital director, BCW Global
What are the content opportunities on LinkedIn?
Understanding the content flows within LinkedIn: your brand wall feed, employee feeds, articles, what content works on mobile versus desktop
Making sure your brand furniture is set up to succeed on LinkedIn
