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LinkedIn as a B2B marketing channel

When:
Location: Online
Organiser: PRmoment Events
Price: Early bird £45 + vat, Normal £55 + vat

Why attend: LinkedIn has become a key channel for B2B marketers, but are you using it as effectively as you could? This seminar will show you the techniques, the content type, the tools and the community strategy you need to improve your LinkedIn performance.

How it works: Please register via RingCentral below. Once registered, you can add the event details to your calendar. We’ll also email you an order confirmation.

Book Now:

Agenda:

3.55pm

Welcome & Introduction

Ben Smith, founder, PRmoment

4.00pm

Making LinkedIn and its algorithm work For You in 2025

Hena Husain, founder, The Content Architects

  • My LinkedIn Journey: How LinkedIn has changed
  • What does LinkedIn look like in 2025
  • The LinkedIn Toolbox: Community voice, top voice, collaborative articles, in mails, newsletters, carousels, video, groups, company pages)
  • Dancing with LinkedIn’s “algorithm”
  • The LinkedIn Matrix – picking your content strategy
4.20pm

How to develop experts to build a business development program on LinkedIn

Filipa Hilario, social associate director, WE Communications

  • How to create thought leaders on LinkedIn
  • What a good expert content calendar looks like
  • Why you need to categorise your experts
  • Do you train your experts to create content or create content for them? Which gets better results?
  • How to map on-platform and off-platform engagement with prospects
  • “Milestones and gamification tactics to keep your experts engaged”.
4.40pm

How to build a personal profile on LinkedIn for yourself or client leadership

Kerry Sclater - Senior Social Account Director at Citypress

  • What is the anatomy of a great post
  • Timeline Tools: When to most effectively use polls, carousel, video banners and featured posts
  • How to optimise and personalise a profile on LinkedIn
  • Understanding the importance of personal engagement on LinkedIn
  • How to use thought leadership and research content to build your LinkedIn personality
  • How to build a tone of voice that doesn't feel generic or corporate
  • What doesn’t work? How much content is too much? And when does thought leadership become mansplaining?
5.00pm

Case Study: Building a LinkedIn community with video and LinkedIn Live

Aaron Calvert, executive producer, Sassy+

  • Working to build up an audience in your vertical
  • “Going live” - the basics
  • The how - the ins, outs, and stakeholder buy-in
  • Creating complementary video to amplify your engagement
5.20pm

Close of Webinar