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LinkedIn as a B2B Marketing Channel

Location: Online
Organiser: PRmoment Events
Price: £50 + vat

Why attend: LinkedIn has become a key channel for B2B marketers but few people are using it as effectively as they could. This seminar will show you the techniques, the content platforms and the strategies to improve your LinkedIn performance

How it works: Please register via Eventbrite using the button below, you'll be sent the login details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.

All delegates will be sent a password-protected recording of the event and the speaker slides post the event.

Want to send all your team to this session and the rest of PRmoment’s Autumn webinar series? Then don’t miss our flat rate all team fee of £500. Please email for more details.


3.55 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.00 pm

What content works on Linkedin
Kinda (Hajaj) Jackson, managing director, Digital & Influencer, Brands2Life

  • How to target and segment audiences on LinkedIn

  • Why your content on LinkedIn must be audience focussed

  • How to increase your audience engagement on LinkedIn

  • Can organic content still fly on LinkedIn?

4.25 pm

Case study: Driving signups using Linkedin
Darryl Sparey, co-founder, Hard Numbers

  • Using Linkedin as an organic and paid channel

  • Linkedin is a thought leadership platform - why does that matter in your content choices?

  • How to use Sales Navigator and LinkedIn Forms

  • How to use content to drive sign-ups

4.50 pm

How to build your C-Suites profile on LinkedIn
Kerry Sclater, digital senior account manager, MHP Mischief

  • How to use Linkedin to build a personal profile

  • How to use video effectively on Linkedin to build a profile

  • Understanding the importance of personal engagement on Linkedin

  • How to use thought leadership and research content to build your LinkedIn profile

5.15 pm

How to amplify your content on Linkedin
Dan Miles, director marketing services, CCGroup

  • How to re-purpose your content across Linkedin

  • How to develop your content assets for Linkedin

  • Native thinking: how to contextualise your content for LinkedIn’s ecosystem

  • A guide to LinkedIn’s different ad formats

  • LinkedIn algorithm hacks

5.35 pm

How to use LinkedIn Live
Aaron Calvert, account director, Through The I

  • What type of content works for LinkedIn live?
  • How to distribute video through this channel?
  • What drives engagement on LinkedIn live?
5.50 pmClose of event

This event is worth 20 points
towards the PRCA CPD