Integration: The reality

Name: PRmoment.com
Price range: $

When:	7th Oct 2015, 2:32PM
Location:	Hotwire, 69 Wilson Street, London, EC2A 2BB
Organiser:	Hotwire PR
Price:	Free. In house PR folks only

Why Attend this seminar?: The aim of the event is to showcase how in-house public relations teams are integrating their communications. How are the communications department and the marketing team collaborating and how the roles of each redefined?

Please see the full programme below.

Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

Agenda:

8.30am	Registration and informal networking
8.55am	Chairpersons Introduction – Ben Smith, Founder, PRmoment
9.00am	Integration: The reality *Neil Gordon-Henderson, Head of News, Which?* Why in house teams lead the integration curve How effective modern communications must be integrated Why integrated doesn’t mean every channel Don’t forget the power of broadcast media
9.25am	Direct Line’s integration journey *Claire Foster, PR Manager, Direct Line Insurance* Why brand PR and marketing have been merged into one department How PR drives content creation in the marketing function Integration in reality: Using the appropriate channels The channel menu: PR, radio, TV, advertising, digital marketing, social Case studies of an integrated approach: Direct Line’s “Modern Day Essentials” and the “#everydayfix” campaigns
9.55am	Why are multi-channel marketing campaigns still not a reality *John Brown, Head of Engagement, Hotwire* What are the barriers to creating integrated campaigns Which sectors have the most successful integration campaigns How successfully are marketers using data To what extent is the Paid, Earned, Shared, Owned (PESO) being applied
10.20am	Chairperson closing remarks
10.25am	Informal networking, coffee and croissants and will be served
10.45am	Close of seminar

This event is produced in partnership with Hotwire PR. Neither PRmoment nor Hotwire PR will share delegate details with any other third parties.

Agenda:

Register for FREE today