Integrated b2b communications

Name: PRmoment.com
Price range: $

When:	12th Oct 2016, 7:14PM
Location:	65 Gresham Street, London, EC2V 7NQ
Organiser:	PRmoment events
Price:	Early bird £155 + vat Normal rate £185 + vat

Agenda:

8.30am	Registration, coffee, croissants, fruit and informal networking
9.15am	Chairpersons introduction Ben Smith, Founder PRmoment.com
9.20am	Understanding your B2B markets Kai Gait, ‎Senior Global Digital Director, GSK How to understand your markets and ensure you address the communication needs of those markets Understanding the links and complexities of your different markets – by product, by geography, by customer Understanding the right channels to reach your customers and stakeholders The need to utilise the appropriate professional social networks The tools of engagement – striking a balance between push and pull
9.50am	The talent required for integrated marketing *Alice Weightman, Founder, Hanson Search* The talent required for integrated marketing Companies now want more skills for their money Why you must constantly renew your skillset Why organisations are taking a “Dept of Skills” approach Marketers must be able to be experts on a specific part (or parts) of the digital spectrum
10.30am	Going global with the ‘Integrated promise’? *Chris Talago, VP PR & Communications APAC & EMEA, Oracle* Disruptive channels and global integrated comms Culture, scale and complexity – what hinders going global? Practical learnings from multinational campaign integration
11.00am	Informal networking, coffee and fruit
11.20am	Understanding the buying behaviour of millennials in a B2B context Ashish Babu, Director of Communications Europe & UK, Tata Consultancy Services Why millennials = generation direct How millennials work and play together and what that means for your communications Why most B2B purchasing decision-making processes have changed Understanding how millennials are bypassing traditional boundaries of accessing ideas and information
11.50am	Preparing for the black swan Nick Masters, Head of Online, PwC Communications challenges are changing and tending to happening with unexpected speed and ferocity There is an expectation on companies to react and deal with these unforeseen issues How do you create a culture of flexibility and fast response within a firm? What capabilities are required to deal crises in a complex media landscape? Case study 1: Responding to the Brexit result Case Study 2: Dealing with a social media storm in “high heels”
12.20pm	Panel Session on Integrated B2B Marketing *Alex MacLaverty, Group MD, Europe, Hotwire* Parker Ward, Global head of digital & content, Capgemini Marcus Sorour, General Manager & Vice President, UK, WE Worldwide Kristina Eriksson, Head of Media Relations, The FT
1.05pm	Chairperson closing remarks
1.10pm	Buffet lunch and informal networking

Agenda:

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