Influencer Marketing: Creating honest brand engagement

Name: PRmoment.com
Price range: $

When:	21st Jan 2016, 1:35PM
Location:	The Forrest Room, The Hospital Club, 24 Endell St, London. WC2H 9HQ
Organiser:	PRmoment events
Price:	In-house communicators only

Why attend this seminar?:

This event will explain how to reach the influencers most relevant to you, increase your understanding of the power of those influencers and discuss how social media is continuing to see an evolution in influencer behavior.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket-sorry!

Agenda:

5.45pm	Delegates arrive/registration
6.10pm	Chairperson intro *Ben Smith*
6.15pm	The power of influencers Ben Kay, Senior Managing Consultant, IBM Social Consulting Word of mouth marketing isn’t new, but it’s bigger than ever Why influencers cannot be gamed – engagement that works can only be real The ingredients of a successful influencer campaign: data, content and insight
6.40pm	How PwC’s new digital annual report tripled engagement amongst stakeholders *Nick Masters, Head of online, PwC* Why PwC decided to change from a printed version of their annual report to a digital version How the navigation of the document encouraged engagement with influencers The reaction of influencers to the annual digital report What were the outcomes of that influencer engagement
7.05pm	Reaching business objectives through influencer programs Tara O’Donnell, Managing Director, Text100 Identifying the right influencers and platforms to meet your communications goals Based on your objectives, how to engage with your target audience through an influencer marketing programme Examples of effective influencer campaigns and where brands have seen success
7.30pm	The evolution of social influencers *Siobhan Freegard,* *founder* *of “Channel Mum"* *and previously* *Netmums* The influence of bloggers The rising influence of vloggers How brands (PRs) can engage with bloggers/vloggers more effectively
7.55pm	Chairpersons summing up Ben Smith
8.00pm	Informal networking, drinks, canapés.
9pm	Close of event

This event is produced in partnership with Text 100. Neither PRmoment or Text 100 will share delegate details with any other third parties.

Agenda:

Register for FREE today