PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Social Media in B2B Communications Conference

Location: Central London
Price: From £180 excl VAT


Ketchum Pleon
Fourth Floor
35-41 Folgate Street
E1 6BX London
United Kingdom

Click Here for GoogleMaps



Registration, coffee and croissants


Chairpersons Introduction

  • Is social media different in a B2B context?

Ash Coleman Smith, Marketing Director, Berwin Leighton Paisner LLP


Social Media and Brand Values

How to use your brand values to manage the way you communicate in social media

Sara Doggett, PR Manager, Virgin Media Business
Stephen Waddington, MD, Speed Communications

  • Content is King: What content works in which channels?
  • How can a large corporate organization behave and interact on Twitter?
  • An integrated social media approach - How to use Twitter, Blogs and LinkedIn together
  • How to manage the intergration of social media activity between a client and an agency


Building Awareness Amongst Your Target Market

How B2B brands can build a blog presence with the aim of increasing sales and awareness in their target market

Tariq Ahmed, European Communications Manager, CA Technologies

  • What was CA Technologies' target market and how did they identify relevant blogs?
  • How to build brand awareness in social media through B2B technology blogs and Twitter
  • Who interacted with the bloggers and what was their approach?
  • What return on investment is realistic and how was this measured?

Measurement and Evaluation

The Challenges of Measuring Social Media

Richard Bagnall, MD, Metrica

  • So much content, but what does it mean?
  • Hundreds of listening platforms, but how good is the data?
  • Measure what matters... or just what you can?

Networking coffee break


Social Media Communities

How to choose the right social network

Nick Masters, Head of Online, PwC

  • How have PWC used social media in a B2B context and who have they targeted
  • How to choose the right channel for your audience– not all social media is the same
  • What are the networking capabilities of multimedia such as YouTube & is this a better long term strategy than Twitter?
  • Case study: PWC’s Facebook App for graduate recruits

Social Media Across Multiple Vertical Markets

The use of social media across multiple markets, to multiple audiences, using multiple channels

Laura Parsons, PR Manager, Deloitte
Jo Ouvry, Co Head of PR, Deloitte

  • How social media campaigns integrate with communications strategy
  • How do social media habits differ, geographically across the world and between vertical markets?
  • How to get internal decision makers to be brave!
  • Is integration critical, or can separate campaigns run in different channels?

Internal Communications
How to communicate with employees using social media

Joe Becker, VP/GM, Ketchum Pleon Digital

  • Case Study: FedEx
  • The advantages of leveraging social media services for work force activation, motivation and storytelling
  • How FedEx engaged with employees in meaningful ways that generated unique content to be shared across the social web 
  • FedEx built a community for a global workforce around personal storytelling and brand affinity
  • Social media across international markets

How to map your social media influencers

Which social media influencers to prioritise and how to do it

Azeem Azhar, Founder, Peer Index.

  • How to map the social media influencers who touch your brand
  • What is the role of planning in a social media campaign
  • How to track your success

Social Media and Return on Investment
Social media is a sales channel not a communications tool

Elaine Doherty, Head of Media Innovation, Logica

  • What to consider when putting together an engagement plan for a social media strategy
  • How to integrate social media strategy into your CRM and business intelligence systems
  • How should you structure your sales, IT and communications teams to successfully engage with your customers through social media
  • How should companies engage with negative sentiment through social media

Chairpersons Closing Summary

Buffet lunch and informal networking

All bookings are completed through a secure server via Google Checkout.

If you have problems booking this conference, or require further information please call Ben Smith on 01962 888113, or email

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