Why attend: Attempting to isolate the contribution comms in an integrated marketing campaign has long been a frustration for public relations professionals. But digital technologies, more advanced campaign planning techniques and the appropriate use of integrated measurement frameworks have changed the game. Learn how to implement these techniques at this webinar.
How it works: Please register via Hopin below. You can then add the event details to your calendar once registered. We’ll also email you an order confirmation.
All delegates will be sent a password-protected recording of the event.
You can take a look at the full speaker program below underneath the registration form...
Ben Smith, founder, PRmoment
How to build an integrated communications measurement solution
Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, Carma
Case Study: How ZOE measures the impact of its earned media campaigns as part of its integrated approach to marcomms
Danielle Restivo, Communications & PR Director, ZOE
Using AI to track the key messages in your earned media coverage
Allison Spray, Global Head, Intel & Tech Innovation, Hill & Knowlton
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