PRmoment Leaders PA Mediapoint PRCA

How to track the success of an earned media campaign

When:
Location: Online
Organiser: PRmoment
Price: FREE

Why attend: Attempting to isolate the contribution comms in an integrated marketing campaign has long been a frustration for public relations professionals. But digital technologies, more advanced campaign planning techniques and the appropriate use of integrated measurement frameworks have changed the game. Learn how to implement these techniques at this webinar.

How it works: Please register via Hopin below. You can then add the event details to your calendar once registered. We’ll also email you an order confirmation.

All delegates will be sent a password-protected recording of the event.

You can take a look at the full speaker program below underneath the registration form...

A PRmoment event in partnership with Carma

Book Now:

Agenda:

4.00pm

Chairperson intro

Ben Smith, founder, PRmoment

4.05pm

How to build an integrated communications measurement solution

Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, Carma

4.25pm

Case Study: How ZOE measures the impact of its earned media campaigns as part of its integrated approach to marcomms

Danielle Restivo, Communications & PR Director, ZOE

4.45pm

Using AI to track the key messages in your earned media coverage

Allison Spray, Global Head, Intel & Tech Innovation, Hill & Knowlton

  • How to use keywords to track earned media coverage across large language models
  • Using LLMs to improve the measurement and your understanding of the value of earned media
  • How LLMs can help you understand where your brand is positioned and how earned can help you improve your reputation.
5.05pm

Close of webinar