PRmoment Leaders PRCA PA Mediapoint PA Assignments PRmoment Awards Winners North

How to Maximise the Impact of Your Paid, Earned, Shared and Owned Media

Location: Online
Organiser: PRmoment Events
Price: FREE

Why Attend: This event examines the power of earned and how PR and communication teams can utilise their content across multiple channels using paid, earned, shared and owned media (PESO.) 

The PESO model was created by Gini Dietrich of Spin Sucks.

This is the latest of a series of events that we're running as part of the Meltwater Comms Collective series

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

Your guide to modern PR and PR measurement
Charlie Ayling, head of field marketing EMEA (EN), Meltwater

  • The breadth of channels public relations covers has expanded, therefore so must your measurement and data analysis models.

  • Understanding the data points across the full breadth of modern public relations

4.20 pm

The Earned Effect Study: The Results of Weber Shandwick’s and the IPA’s Report into the Impact of PR
Laura McLean, strategist, Weber Shandwick

  • How earned media campaigns have disproportionately positive business impacts

  • 57% of earned media drives “large” sales gains

  • 40% of earned media dives “large” market share gains

  • Earned media is 75% more likely to create a halo effect across your other products than paid media

4.40 pm

Case study: Seven Seas Joint Care’s “Your’e Never Too Old to Learn New Tricks” campaign
Poppy Lewis, creative director, Aduro Communications

  • How this Earned first idea worked across Paid, Owned and Shared channels

  • Why Phil Tufnell and Graeme Swan were chosen to front the campaign

  • How the insight led to numerous activations

  • Why humour was an important part of this campaign

  • How Aduro worked with other agencies across different channels

5.10 pm

Chairpersons closing remarks  

 The PESO model was created by Gini Dietrich of Spin Sucks.

This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.