PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

How to make your employees a communications asset

Location: The Century Club, London
Organiser: PRmoment events
Price: Free for in-house PR folks

Employees are the most valuable asset of the vast majority of businesses today - at this seminar we will examine the strategies and structure required to ensure your people are not just aligned, but buy into the communications objectives of your business.

This event has been designed to appeal to in house PR people working in technology and professional services.

Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

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There are limited tickets available for this event so we'd be really grateful if you only register for a place if you intend to turn up! smile


6.00pm Registration

Chairperson introduction
Ben Smith, Founder, PRmoment


Using social to build a culture of brand advocacy across the business
Billy Hamilton-Stent, Director, Octopus Group

  • Persona based analysis of your key stakeholders – what really makes them tick and how you can tap into it to get their support
  • How you can gamify social media to unify the whole company in promoting the brand through social selling
  • How you can make brand evangelists of senior execs that currently have limited engagement with your team

Shaping customer perceptions through digital technologies
Ashish Babu, Director of Communications - UK  & Europe, Tata Consultancy Services

  • How digital has changed the rules of B2B Communications
  • The need to create digital content for multiple decision makers
  • Understanding importance of account based marketing and business development communications
  • The importance of digital education programs within a business
  • Combining the public relations and marketing narrative

Case Study: How PR impact the sales of Western Digital
Paul Wooding, Director of Public Relations, EMEAI, WD (A Western Digital company)

  • Why a brand marketing approach is required in modern public relations
  • How to increase your PR budget by demonstrating impact on sales
  • Why PR teams should report into marketing is
  • Taking a PESO approach to channel marketing

Chairpersons closing remarks

8.00pm Drinks, canapes and informal networking

This event is produced in partnership with Octopus Group. Neither PRmoment nor Octopus Group will share delegate details with any other third parties.