How to create engagement through humour

Why Attend:

Humour has become an important part of many brand communications. Digital, social, earned media and owned media have created an opportunity for brands to engage and entertain their audiences. At this event you will hear from 02, Hoot, Lego, Moneysupermarket and 3 Monkeys Communications on how and when, humour is an appropriate tool to help brands communicate and engage with their audiences.

Please see the full programme below.

Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Screening Room, The Charlotte Street Hotel ,15-17 Charlotte Street, London W1T 1RJ.

If you have problems booking this conference, or require further information, please email bensmith@prmoment.com.

Agenda:

6:00pm	Registration and informal networking
6:15pm	Chairpersons Introduction – Ben Smith, Founder, PRmoment
6:20pm	Engagement through humour Jonny Excell – Social Media Manager at O2 The importance of taking a creative and unstructured approach How O2 use humour for both pro-active and reactive communications The challenges O2 have of responding to every customer complaint on Twitter within 15 minutes How O2’s approach to humour has evolved The importance of connectivity between the social media team, the PR team and customer relations What skills do you need to be successful in a social media team?
6.45pm	When to use humour in your communications Stuart Yeardsley – Creative Director at 3monkeys Communications Best practice (and worst) when it comes to humour in communications and how brands can use it to their advantage Rules of engagement in humour – knowing where the line is with your audience.
7.10pm	Why fortune favours the bold James Rawlings - Creative Director & Co-Founder at Hoot Comedy Why using comedy is all about taking risk How to respect the consumer when you’re interrupting their life The importance of investing in comedy writing when using humour How brands have benefited from comedy
7.35pm	The Panel: Finding the balance: When to entertain and when to explain? Jonny Excell, Social Media Manager at O2 Stuart Yeardsley, Creative Director at 3monkeys Communications James Rawlings, Creative Director & Co-Founder at Hoot Comedy Tamsin Baxter, Head of Philanthropy and Corporate Partnerships at Scope
8.10pm	Closing remarks by Ben Smith, Founder, PRmoment
8.15pm	Informal networking, drinks and canapes and will be served.
9:00pm	Close of seminar

This event is produced in partnership with 3monkeys Communications. Neither PRmoment nor 3monkeys will share delegate details with any other third parties.