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How to create engagement through humour

Location: The Screening Room, The Charlotte Street Hotel ,15-17 Charlotte Street, London W1T 1RJ
Organiser: PRmoment
Price: FREE

Why Attend:

Humour has become an important part of many brand communications. Digital, social, earned media and owned media have created an opportunity for brands to engage and entertain their audiences. At this event you will hear from 02, Hoot, Lego, Moneysupermarket and 3 Monkeys Communications on how and when, humour is an appropriate tool to help brands communicate and engage with their audiences.

Please see the full programme below.

Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Screening Room, The Charlotte Street Hotel ,15-17 Charlotte Street, London W1T 1RJ.

If you have problems booking this conference, or require further information, please email

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6:00pm Registration and informal networking  
6:15pm Chairpersons Introduction – Ben Smith, Founder, PRmoment
6:20pm Engagement through humour
Jonny Excell – Social Media Manager at O2

  • The importance of taking a creative and unstructured approach
  • How O2 use humour for both pro-active and reactive communications
  • The challenges O2 have of responding to every customer complaint on Twitter within 15 minutes
  • How O2’s approach to humour has evolved
  • The importance of connectivity between the social media team, the PR team and customer relations
  • What skills do you need to be successful in a social media team?

When to use humour in your communications
Stuart Yeardsley – Creative Director at 3monkeys Communications

  • Best practice (and worst) when it comes to humour in communications and how brands can use it to their advantage
  • Rules of engagement in humour – knowing where the line is with your audience.
7.10pm Why fortune favours the bold
James Rawlings -
Creative Director & Co-Founder at Hoot Comedy
  • Why using comedy is all about taking risk
  • How to respect the consumer when you’re interrupting their life
  • The importance of investing in comedy writing when using humour
  • How brands have benefited from comedy

The Panel: Finding the balance: When to entertain and when to explain?

Jonny Excell, Social Media Manager at O2

Stuart Yeardsley, Creative Director at 3monkeys Communications

James Rawlings, Creative Director & Co-Founder at Hoot Comedy

Tamsin Baxter, Head of Philanthropy and Corporate Partnerships at Scope

8.10pm Closing remarks by Ben Smith, Founder, PRmoment
8.15pm Informal networking, drinks and canapes and will be served.
9:00pm Close of seminar

This event is produced in partnership with 3monkeys Communications. Neither PRmoment nor 3monkeys will share delegate details with any other third parties.