PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

How creative technology and innovative platforms are redefining brand communications

Location: Cohn & Wolfe, Lynton House, 7-12 Tavistock Square, London WC1H 9LT
Organiser: PRmoment Events
Price: Free for in-house comms and marketing folks

Why attend: 

The press has always been inclined to write about brand comms if it is innovative. For example, a stunt on a huge scale. But many believe that innovation in technology and platforms is rising head and shoulders above the rest as the stand out creative.

A station takeover cannot just be physical now - it must be digital/social. A picture stunt for the sake of it feels hollower than ever. There are so many boundaries to push, so many ways of connecting people - brand communications can no longer be one dimensional, they should be intrinsically linked to the appropriate technology or an appropriate platform.

Our speakers at this event will talk you through how they are trying to do this with the brands they work for.

Due to high demand, we have to limit the number of tickets per organisation to three. 

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

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5.30pm Registration, canapes and informal networking  
6.00pm Chairpersons introduction
Ben Smith, Founder, PRmoment
6.05pm Using new technologies as a conduit in Ford's communications
Jay Ward, Director, Europe Product Communications, Ford Motor Company
  • How Virtual Reality is changing the way Ford communicates its car technology
  • Using VR content across multiple platforms
  • Understanding your audiences - from in-depth content to bitesized
  • Using technology to more effectively engage business leaders in communications
6.30pm How Greater Manchester Police's App uses Geolocation and Geo-fencing technology to engage with the Greater Manchester public
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police

 How communications will drive innovations in creative technology over the next 5 years
Tom Malcolm, UK Managing Director of Consumer Marketing, Cohn & Wolfe

  • The increasing role communications is playing, not just in promoting brand innovations but also driving innovation
  • The need for communications to tell their brand innovation story through the creation of tech led experiences for customers.
  • Case studies of tech innovations in communications including Barclaycard Pay @ Pump and The Swedish Number

Why innovation in technology and platforms is the area that is producing stand out creative currently
Fireside chat:

Oliver Francis, Head of Creative, Sky PR & Social, Sky
Tom Malcolm, UK Managing Director of Consumer Marketing, Cohn & Wolfe
Ben Smith, Founder, PRmoment

  • Why campaign creatives about innovation are a great fit for tech businesses 
  • The impact of platforms on connecting people and brands
  • How to legitimately use platforms to communicate to your audiences

Close of event


  Informal networking  

In partnership with:

This event is worth 15 points
towards the PRCA CPD