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How Brands Use Twitter conference

Location: London
Organiser: APCO UK
Price: Free for in-house professionals

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email Our offices are open 9am - 5.30pm Monday to Friday.

APCO UK, 90 Long Acre, London WC2E 9RA

To find out more about what you can expect from a PRmoment conference, watch this video below to see the highlights from our PR is Changing event.

Testimonials from previous PRmoment Conferences:

"From my personal perspective, it was one of the best conferences I've attended, with a really relaxed and open atmosphere."

Betony Taylor, Media Relations Manager, HSBC

"An excellent range of speakers delivering top value, plus first-rate 'on the day' organisation - actually running to time. I learned a great deal from the real-world experiences shared."

Magnus Carter, Chairman, Mentor Consultancy

We're sorry but no PR agencies or students for this one, in-house communicators only.


5.30pm Registration
6.00pm Chairperson's introduction
James Acheson-Gray, Managing Director - London office, APCO Worldwide

How John Lewis engage with their customers on Twitter
Louise Cooper, Senior Manager, Corporate, Digital & Branch PR, John Lewis

  • Why John Lewis have two Twitter handles – one for pro-active brand messaging and one for customer care
  • What content works well for John Lewis on Twitter?
  • How do John Lewis decide whether to engage with consumers on Twitter?
  • How did John Lewis use their Olympic sponsorship to drive engagement with consumers?

How brands can get the best outcomes from twitter: making money versus engagement
Matthew Bostrom, Senior Director, APCO Worldwide

  • Making money versus engagement
  • How do brands measure the impact of a Twitter campaign?
  • What does trending on Twitter mean in terms of reach and impact?

How Three use Twitter
Johanna Whitaker, Lead Social Media Producer, Three

  • Why Three has two different Twitter handles - @ThreeUK, @threeuksupport
  • What content works and drives engagement on Twitter for Three? – Twitter parties, competitions, facts of the day, live Q&As
  • What engagement patterns are there on Twitter?
  • Twitter analytics – how to measure your progress
7.30pm Informal networking canapés and drinks
8.15pm Close of conference

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