Does PR need more geeks?

Name: PRmoment.com
Price range: $

When:	7th Nov 2013, 12:00AM
Location:	116-120 Goswell Road, London, EC1V 7DP
Organiser:	PRmoment.com
Price:	Free

For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

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The address for this seminar is: 116-120 Goswell Road, London, EC1V 7DP

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Agenda:

5.30pm	Registration
5.45pm	Chairperson's introduction Ben Smith, Founder and MD, PRmoment.com
5.55pm	Why Science is the new Rock 'n' Roll: Is PR a science or an instinct? Mark Borkowski, Founder, Borkowski.do Is PR a Science or an Instinct? Other disciplines are breaking down but is PR being bold enough? Why PR planning by data is useless without a creative personality to drive it Bringing the numbers to life: Why PR must use technology to engage people through content Do PR Geeks get to do the strategy, or just the implementation?
6.20pm	The Anti-Creative: Why numbers are more important than creativityAlex Aiken, Executive Director, Government Communications Public relations needs more data If PR people want to sit around the board room table we must have robust insight information and be able to show impact The days of the polished PR exec are over - Modern PR people must be able to write code and collaborate with influencers online The most successful PR campaigns change behaviour - only data can drive this
6.50pm	PR geek chic: From responsive design, to Klout score, to Google hummingbird. The language of PR would be unrecognisable to a PR pro 2 years agoAdam Cranfield, Head of Marketing, Mynewsdesk The role of real time content in public relations The importance of influencer data in campaign planning Are we all just working for Google? The geeks toolbox: What works?
7.20pm	The path to specialisation: The need for geeks in PR Matt Neale, President International, Golin Harris London Why PR is now about producing content with “*creative technologists”* Why do PR agencies need more geeks? What are geeks doing in PR agencies? How technical implementation has become a USP of today’s modern PR agency How nimble and real time client contact structure of PR agencies is better suited to technology implementation than management consultants or ad agencies
8.00pm	Chairperson's summary Ben Smith, Founder, PRmoment.com
8.05pm	Informal networking with food and drinks
9.00pm	Close of conference

This event is produced in partnership with:

Due to high demand, we have to limit the number of tickets per organisation to two. This is a joint PRmoment.com and Mynewdesk event. Neither PRmoment nor Mynewsdesk will share delegate details with any other third parties.

Agenda:

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