PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Creative Winners: The Stories Behind The Ideas

When:
Location: Online
Organiser: PRmoment Events
Price: Free

Why attend: Hear the inside stories of the best creative campaigns from this year—all winners at The Creative Moment Awards 2021.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on Hopin.

Please note all attendees will be sent a recording of the presentations after the event.

Agenda:

4.00 pm

Introduction
Michelle Robinson, analyst, Meltwater

 

4.05 pm

The inside story of how the Tommee Tippee - The Boob Life campaign was put together
Alex Myers, founder and CEO, Manifest and Lee Benecke, digital content strategy director, Manifest Manchester


4.30 pm

The inside story of how the musicMagpie - Mount Recyclemore campaign was put together
Paul Lucas, director, Fanclub PR

  • Why creativity was such an important part of this campaign

  • How musicMagpie (obviously had no access to the real G7 summit and therefore had to create its own)

  • How the artists were chosen

  • What were the difficulties in getting permission for such a unique site?

  • An insight into the media storm which followed


4.55 pm The inside story of how Relate's "Let’s Talk the Joy of Later Life Sex" was put together
Andrew Soar, creative director, Ogilvy and Nicola Wood, creative director, Ogilvy

5.20 pmThe inside story of how Virgin Media's Two Heart Pizzeria campaign was put together

Katie Fox, associate director, Tin Man Communications

  • How the campaign used hologram technology to create virtual connections with a difference
  • Why the creative overcame the media's hesitancy to talk about the technical elements of broadband
  • How the personal stories of the connections brought emotion to the campaign
5.45pm Close of event  

This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event