PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The Correlation between Reputation and Business Performance

Location: Online
Organiser: PRmoment Events
Price: Free

Why attend: In recent years there has been a corporate PR rush. Organisations have invested heavily in building and protecting their reputations. At this webinar, we’ve lined up a selection of corporate comms experts to discuss the correlation between brand reputation and performance.

How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post-event.

Please note, that this webinar is hosted on Hopin.

Thanks to Signal AI for partnering with us for this event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pmHow reputation is driving business performance
Emily Westgate, chief marketing officer, Signal AI

4.15 pm

The virtuous circle of reputation and business performance

Chris Talago, director PR/Comms EMEA, Amazon Web Services (ASW)
Daisy Hawker Wallace, deputy director & head of PR, Avanti West Coast
Emily Westgate, chief marketing officer, Signal AI


  • Is the era of a great reputation being the automatic result of a great product over?
  • What are the ingredients of a bad reputation?
  • What are the non-product related reputational issues that influence sales?
  • What is the impact of a poor reputation on the sales funnel? 

4.45 pm

The correlation between trust, reputation and performance
Louise Turner, managing director, Edelman Data & Intelligence

  • Insights from the Edelman Trust Barometer 2022

  • What are the drivers of poor reputation?

  • How long do organisations take to recover from a reputation crisis?

  • How can brands protect their reputations?

5.15 pm

Close of event

This event is worth 20 points
towards the PRCA CPD

Thanks to Signal AI for partnering with us for this event.