Contagious Content: The Secrets of Viral Marketing

Name: PRmoment.com
Price range: $

When:	3rd Dec 2014, 11:36AM
Location:	London
Organiser:	PRmoment
Price:	FREE

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This event is produced in partnership with:

Conference Location: Kantar Media, 6 More London Place, Tooley Street, London SE1 2QY

If you have problems booking this conference, or require further information please call on 02380 111976 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

Agenda:

5.30pm	Registration, drinks & informal networking
5.55pm	Chairperson's Introduction Ben Smith, Founder, PRmoment
6.05pm	2014’s top 5 contagious content campaigns revealed Marshall Manson, Managing Director, EAME, social@ogilvy at Ogilvy & Mather The leading 5 contagious content campaigns of 2014 What are the attributes of shareable content? Why a viral campaign is an outcome, not a strategy
6.30pm	The changing face of contagious content Anna Salter, Client Service Consultant, Kantar Media What are the key components to contagious content? Case study: The data behind two of 2014's leading viral campaigns Is contagious content more difficult to create than before? Top tips for producing contagious content
6.55pm	The science behind storytelling Jeremy Waite, Head of Digital Strategy, EMEA Salesforce Marketing Cloud What works and what doesn’t when creating content? Why the analytics of the audience is critical Why great content only ever does six things The realities of ‘test and learn’ for B2B and B2C businesses
7.20pm	Panel: How effective is contagious content as a communications tool? Rob Mansfield, Senior Digital Editor, Age UK Anna Salter, Client Service Consultant, Kantar Media Marshall Manson, Managing Director, EAME, social@ogilvy at Ogilvy & Mather Jeremy Waite, Head of Digital Strategy, EMEA Salesforce Marketing Cloud
7.55pm	Chairperson's closing remarks Ben Smith, Founder, PRmoment
8.00pm	Beers, wine, pizza and networking
8.30pm	Close of seminar

Agenda:

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