PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Contagious Content: The Secrets of Sharing

Location: Bankside 3, 90 Southwark Street. SE1 0SW
Organiser: PRmoment events
Price: £185 +vat


8.30am Registration etc  

Chairpersons introduction
Ben Smith

Vodafone UK’s ‘Always On’ Editorial: Create fun, relevant and useful content
Kimberley Harcombe, Social Media Manager, Vodafone UK
  • Creating the right content and tone for your target audiences
  • Maximising organic distribution channels
  • The importance of creating content your employees can amplify
  • The impact of owned editorial (including SEO success, commercial impact, etc.)

What do clients want? An analysis and discusion of the data behind the PRCA's Find a PR Agency (FAPRA) scheme

A Fireside Chat between Ben Smith, Founder PRmoment and Francis Ingham, Director General, PRCA

10.10am Panel: What’s creativity ever done for us?

5 mins on: Why many of the best ideas are not at all creative
James Gordon-MacIntosh, Joint Founder, Hope&Glory

5 mins on: The essence of creative ROI: Minimum effort for maximum impact
Mark Perkins, Creative Director, MHP Communications

5 minutes on: Why creativity matters
Mandy Sharp, Founder, Tin Man Communications

5 minutes on: Why creativity must not be siloed
Laura Jones, Director, Frank PR

11.00am Networking break

Case Study on The Met Office’s Content Strategy: Ensuring regular engagement with the public to build trust
Dee Cotgrove, Director of Communications, The Met Office

  • How the Met Office is using content to become your destination for weather related information
  • How the Met Office has launched video weather forecasts
  • The content behind the Met Office's’ new app
  • #Weatherstory: The Met Office as a weather content aggregator
  • Why the Met Office is creating non weather related content

Case Study on Sky TVs return of the Games of Thrones campaign
Oli Francis, Head of Creative, Sky - Entertainment PR

  • Why Sky used a snow artist to draw a massive House of Stark emblem for promotional content
  • Why the best stories must have a human element
  • How Sky views user interaction and engagement in relation to reach
  • The importance of digital media in creating story momentum
  • How to create content that online channels can you use, drives traffic to their site and works for you
  • The numbers: the data behind the campaign
The power of user-generated content at
Andrea Tarpey, Head of Communications and PR at
  • A case study in engaging your customers to create brand content – and why it’s so impactful
  • Delving into the Magic Making Dept. –’s award winning engagement campaign
  • Why puts its customers in charge of its Instagram account
12.55pm Chairpersons summing up and close of event
1pm Buffet lunch and networking