Contagious Content: The Secrets of Sharing

Name: PRmoment.com
Price range: $

When:	7th Jun 2016, 1:05PM
Location:	Bankside 3, 90 Southwark Street. SE1 0SW
Organiser:	PRmoment events
Price:	£185 +vat

Agenda:

8.30am	Registration etc
9.00am	Chairpersons introduction Ben Smith
9.10am	Vodafone UK’s ‘Always On’ Editorial: Create fun, relevant and useful content *Kimberley Harcombe, Social Media Manager, Vodafone UK* Creating the right content and tone for your target audiences Maximising organic distribution channels The importance of creating content your employees can amplify The impact of owned editorial (including SEO success, commercial impact, etc.)
9.40am	What do clients want? An analysis and discusion of the data behind the PRCA's Find a PR Agency (FAPRA) scheme A Fireside Chat between Ben Smith, Founder PRmoment and Francis Ingham, Director General, PRCA
10.10am	Panel: What’s creativity ever done for us? 5 mins on: Why many of the best ideas are not at all creative James Gordon-MacIntosh, Joint Founder, Hope&Glory 5 mins on: The essence of creative ROI: Minimum effort for maximum impact Mark Perkins, Creative Director, MHP Communications 5 minutes on: Why creativity matters *Mandy Sharp, Founder, Tin Man Communications* 5 minutes on: Why creativity must not be siloed Laura Jones, Director, Frank PR
11.00am	Networking break
11.25am	Case Study on The Met Office’s Content Strategy: Ensuring regular engagement with the public to build trust *Dee Cotgrove, Director of Communications, The Met Office* How the Met Office is using content to become your destination for weather related information How the Met Office has launched video weather forecasts The content behind the Met Office's’ new app #Weatherstory: The Met Office as a weather content aggregator Why the Met Office is creating non weather related content
11.55pm	Case Study on Sky TVs return of the Games of Thrones campaign *Oli Francis,* *Head of Creative, Sky - Entertainment PR* Why Sky used a snow artist to draw a massive House of Stark emblem for promotional content Why the best stories must have a human element How Sky views user interaction and engagement in relation to reach The importance of digital media in creating story momentum How to create content that online channels can you use, drives traffic to their site and works for you The numbers: the data behind the campaign
12.25pm	The power of user-generated content at LateRooms.com Andrea Tarpey, Head of Communications and PR at LateRooms.com A case study in engaging your customers to create brand content – and why it’s so impactful Delving into the Magic Making Dept. – LateRooms.com’s award winning engagement campaign Why LateRooms.com puts its customers in charge of its Instagram account
12.55pm	Chairpersons summing up and close of event
1pm	Buffet lunch and networking

Agenda:

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