PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Co-creating partnership content with bloggers and vloggers

Location: The Forest Room, The Hospital Club
Organiser: PRmoment Events
Price: Free

Due to high demand, we have to limit the number of tickets per organisation to three. 

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6.00pm Registration and informal networking  
6.15pm Chairpersons introduction
Ben Smith, Founder, PRmoment

Case Study: Influencers as a media channel for The FA Cup
Lucy Hart, Head of Influence, Mischief and Football YouTuber Theo Baker 

Theo has over 600,000 YouTube subscribers and 50k followers on Twitter

  • Learn from a campaign where influencers became the principal media channel
  • Co-creating a content plan alongside influencers
  • Understand the techniques required maximize engagement

Case Study: anCnoc - Because good whisky never goes out of fashion with YouTuber Robin James
Mandy Sharp, Founder, Tin Man Communications and YouTuber Robin James

Robin James writes the blog (over 100k YouTube subscribers, 13.5k followers on Instagram, 5k followers on Twitter)

  • The campaign used influencers to help position a high end, single malt whisky to a style conscious male audience
  • Why Tin Man aligned the the anCnoc brand with a contemporary Saville Row tailor
  • What content was created and why it worked!

Research launch: How to maximise your return on influencer marketing
Louise Mendlesohn, Head of Business Development, Vuelio

  • How to find the right vloggers and bloggers for your market and brand
  • Understanding vloggers and bloggers content requirements
  • What are the best ways to engage with bloggers and vloggers

Case study: How Adidas engages influencers
James Gordon-MacIntosh, Founder Hope&Glory and a secret speaker!


Chairpersons Closing remarks

8.05pm Drinks, canapés and informal networking
9.00pm Close of event  

Thanks to our partners Vuelio for helping us put on this event


This event is worth 15 points
towards the PRCA CPD