PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Can you do PR by numbers?

Location: London
Organiser: PRmoment
Price: Free

Does the availability of influencer data and online metrics mean that you can now do PR by numbers? Has PR become a science or does it remain an art? PRmoment has put together a stellar line up to debate these issues...

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Conference Location:
Kantar Media, 6 More London Place, Tooley Street, London SE1 2QY

If you have problems booking this conference, or require further information please call on 01962 832542 or email Our offices are open 9am - 5.30pm Monday to Friday.


I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup


5:45pm Registration  
5.55pm Chairperson’s Intro

Ben Smith, Founder, PRmoment


Can you do PR by numbers?
Colin Byrne,CEO UK & EMEA, Weber Shandwick

  • Is PR becoming a more scientific discipline – or is it still a creative art?
  • Why integrated communication means integrated evaluation
  • Why public relations professionals must embrace data (pre-campaign, during and post)
6.25pm The challenges and upcoming solutions for PROs
Anna Salter, Evaluation Consultant, Kantar Media News Intelligence
  • The challenge that PROs have in proving the success of their campaigns
  • How you can use data to prove your worth
  • How to use data and influencer mapping as a planning tool
  • Progressing the role of data to meet the challenges of today's PR industry

Why a Scientific Approach to Public Relations is Vital
Jessica Brookes, Global Director-Media & Analyst Relations, Corporate Marketing, Avanade

  • How greater access to data has made public relations more of a science
  • Why more touch points have increased the accuracy of customer information
  • How digital and social channels have given business direct contact with customers
  • How businesses are using this direct contact to influence buying decisions
  • How increased technology has allowed PR to measure its influence more accurately
  • Why data means better access to information which equals better marketing decisions

Panel Discussion: Is PR an Art or a Science?

Jessica Brookes, Global Director-Media & Analyst Relations, Corporate Marketing, Avanade

Anna Salter, Evaluation Consultant, Kantar Media News Intelligence

Howard Jones, Senior PR Manager, EE

Colin Byrne, CEO UK & EMEA, Weber Shandwick

7.45pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment

7.50pm Beers, wine, pizza and networking