Before moving into the agency world, I worked full-time in music running events (and venues) in Manchester and London and, whilst I was a pretty shocking promoter (the thought of selling tickets still gives me nightmares), I did develop a pretty good ear for talent. So the five tracks below are my tips for stardom in 2018.
Robbie is building his profile the hard way – by gigging up and down the country and playing wherever he can. He has picked up a string of famous fans on the way including Pixie Lott and has been played extensively on Radio 2 and described as the UK’s answer to Ryan Adams.
Larkins are a great new indie band hailing from Glossop, just outside Manchester. They are perfect for fans of Vampire Weekend and quirky indie pop. More of a summer band than a winter band, but guaranteed to brighten up your day. Expect to see them at the majority of major festivals next summer.
The bookies’ favourite to take home the BBC Sound of 2018 award, 20-year-old ALMA hails from Finland and will be selling out arena’s across Europe by the end of the year.
Spring King has been around for a while, but this year they will breakthrough to the mainstream as the next big rock/commercial crossover act. Perfect to soundtrack wintry nights. They bring a fresh take to pop punk but with a distinctively northern swagger.
5. Heavy on the Magic – All My Friends Have Anxiety
Youtube channel- https://www.youtube.com/channel/UCqwbwbLwCU0G8xZjDucm_zg
Riffs, noise, anarchy and melody, all wrapped up in thoroughly discombobulating clouds of neo-psych pop: Manchester Corbynista five-piece Heavy on the Magic are the perfect soundtrack to today's frankly bizarre "post-truth" world. Hailing from Wythenshawe, just outside Manchester, expect to see them at all good festivals next summer.
Written by Philip Honour, associate director at PR firm Porter Novelli
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