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Ben Smith, Founder, PRmoment.com
Ben's list w/e 25/20:
I spend too much of my week touring around the internet, Twitter and LinkedIn - basically being nosey. So this weekly highlights tour (if it can really be described as that!) is my attempt to justify that time.
My plan is to reference a few things I've seen during the week that some of you with proper jobs might have missed.
# Richard Edelman introduces Edelman's new Action Communciation approach at the PRCA National Conference.
Today, @RichardWEdelman delivered a speech to @PRCA_UK introducing our new way forward—Action Communications. This approach is centered around building trust and helping clients make substantive change now. Our new paradigm: Do, Say and Advocate.— Edelman (@EdelmanPR) September 24, 2020
# Chris Talago leaves Oracle to go to Amazon Web Services
# Chris Hides leaves M&C Saatchi talk to move to The Academy as MD
# Don't Cry Wolf launch a new report looking at the impact of the pandemic on marketing called BRANDS IN RECOVERY
Headlines for the report include:
- CMOs are facing budget cuts of up to 25% in 2021 as a result of COVID-19.
- More than a third of marketing bosses have prioritised digital marketing as a means of making up revenue shortfalls caused by lockdown.
- This is despite two-thirds acknowledging a mismatch in expectations between brands and consumers since the outset of the pandemic.
# Interesting article on "What is the brand impact on SEO performance?" from @kevgibbo
# Mobile must be the priority channel for brand communications, says Malcolm Poyton global chief creative officer at Cheil Worldwide on the Creative Moment Podcast
# How to adapt your approach to experimental marketing to make it work during the lockdown, from Pernod Ricard's Kenny Hyslop
# Citrix's Simon Burberry launched a timely report this week on Work 2035: How people and technology will pioneer new ways of working which, as we're all working from home again, gets you thinking around what the future of work might look like.