Blog 0 minute read
Ben Smith, Founder, PRmoment.com
Ben's list w/e 25/20:
I spend too much of my week touring around the internet, Twitter and LinkedIn - basically being nosey. So this weekly highlights tour (if it can really be described as that!) is my attempt to justify that time.
My plan is to reference a few things I've seen during the week that some of you with proper jobs might have missed.
# Richard Edelman introduces Edelman's new Action Communciation approach at the PRCA National Conference.
Today, @RichardWEdelman delivered a speech to @PRCA_UK introducing our new way forward—Action Communications. This approach is centered around building trust and helping clients make substantive change now. Our new paradigm: Do, Say and Advocate.— Edelman (@EdelmanPR) September 24, 2020
# Chris Talago leaves Oracle to go to Amazon Web Services
# Chris Hides leaves M&C Saatchi talk to move to The Academy as MD
# Don't Cry Wolf launch a new report looking at the impact of the pandemic on marketing called BRANDS IN RECOVERY
Headlines for the report include:
- CMOs are facing budget cuts of up to 25% in 2021 as a result of COVID-19.
- More than a third of marketing bosses have prioritised digital marketing as a means of making up revenue shortfalls caused by lockdown.
- This is despite two-thirds acknowledging a mismatch in expectations between brands and consumers since the outset of the pandemic.
# Interesting article on "What is the brand impact on SEO performance?" from @kevgibbo
# Mobile must be the priority channel for brand communications, says Malcolm Poyton global chief creative officer at Cheil Worldwide on the Creative Moment Podcast
# How to adapt your approach to experimental marketing to make it work during the lockdown, from Pernod Ricard's Kenny Hyslop
# Citrix's Simon Burberry launched a timely report this week on Work 2035: How people and technology will pioneer new ways of working which, as we're all working from home again, gets you thinking around what the future of work might look like.
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.