Richard Edelman's got a new plan, moves for Chris Talago and Chris Hides

Ben's list w/e 25/20: 

I spend too much of my week touring around the internet, Twitter and LinkedIn - basically being nosey. So this weekly highlights tour (if it can really be described as that!) is my attempt to justify that time.

My plan is to reference a few things I've seen during the week that some of you with proper jobs might have missed.

# Richard Edelman introduces Edelman's new Action Communciation approach at the PRCA National Conference.

# Chris Talago leaves Oracle to go to Amazon Web Services

# Chris Hides leaves M&C Saatchi talk to move to The Academy as MD

# Don't Cry Wolf launch a new report looking at the impact of the pandemic on marketing called BRANDS IN RECOVERY

Headlines for the report include:

• CMOs are facing budget cuts of up to 25% in 2021 as a result of COVID-19.
• More than a third of marketing bosses have prioritised digital marketing as a means of making up revenue shortfalls caused by lockdown.
• This is despite two-thirds acknowledging a mismatch in expectations between brands and consumers since the outset of the pandemic.

# Interesting article on "What is the brand impact on SEO performance?" from @kevgibbo

# Mobile must be the priority channel for brand communications, says Malcolm Poyton global chief creative officer at Cheil Worldwide on the Creative Moment Podcast

# How to adapt your approach to experimental marketing to make it work during the lockdown, from Pernod Ricard's Kenny Hyslop

# How close is a coronavirus vaccine?

# Brexit continues to go well!: JPMorgan is moving about 200 billion euros ($230 billion) from the U.K. to Frankfurt as a result of Brexit

#  Citrix's Simon Burberry launched a timely report this week on Work 2035: How people and technology will pioneer new ways of working which, as we're all working from home again, gets you thinking around what the future of work might look like.