Beginner's guide to PR
With more people interested in PR and communications than ever before, PRmoment sat down with experts from across the industry, such as Joanna Oosthuizen, CEO Public Relations & Influence EMEA; and chief communications officer, EMEA for Ogilvy to talk about the key skills required to succeed in PR today.
This beginner's guide is designed to give an insight into all the major elements of PR - from content, to analytics, through to how to build a career in the sector.
Public relations is a complicated and rapidly evolving sector - that’s what makes it such an exciting career choice. It’s also growing - rapidly. There is an almost insatiable appetite for content in modern society and public relations is at the forefront of helping brands create content and manage their reputations through this increasingly complicated media ecosystem.
This guide is designed to help you get to know the basics and outline some of the key areas of public relations.
If you read all of this guide you will have a decent understanding of the world of public relations and the most important skills you will require to have a career in PR and communications.
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Here are those Beginner's Guide to a career in PR chapters for you:
Is it better to work for an agency or in-house in PR?
What great PR client management looks like
Corporate PR 101: What is corporate communications?
Why public relations needs more diversity to help it thrive
Entrepreneurship in public relations
What vertical sector specialisms are there in public relations?
An introduction to why PR is such an important part of SEO
Four principles of crisis communication
Why PR analytics and measurement is important and how to do it successfully
An introduction to planning in public relations
Why having a mentor help your career in public relations
Why media relations is an important part of public relations
What horizontal specialisms are there in PR?
Why, if you’re starting a career in public relations, you need to know about ESG
How to manage your career in public relations
Explore the chapters:
This is part of our Beginner's Guide to public relations