Authenticity is vital to influencer marketing and brand partnerships often don’t feel particularly genuine, says Cision's Alister Houghton
• PR Research
Why companies with stronger corporate reputations are more likely to withstand stock market shockwaves
• PR Research
Print advertising decline
• PR Research
Two-thirds of marketing and PR people aren't claiming back expenses, according to recent research
• PR Research
Salaries in PR
• PR Research
Why 51% of gen Z feel they are more creative than previous generations
• PR Research
Listen up! Research reveals podcast listeners are big spenders
• PR Research
Time pressure is PR's biggest creativity limiting factor, claims research
• PR Research
UK tops the charts for negative news stories
• PR Research
How, what and who: How businesses can be better at vlogging
• PR Research