Good intentions are not enough – consumers expect brands to take action claims recent study PR Research
Despite tough times on the high street, retail brands get the top three spots on YouGov's BrandIndex rankings PR Research
Authenticity is vital to influencer marketing and brand partnerships often don’t feel particularly genuine, says Cision's Alister Houghton PR Research
Why companies with stronger corporate reputations are more likely to withstand stock market shockwaves PR Research
Two-thirds of marketing and PR people aren't claiming back expenses, according to recent research PR Research
