B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR PR Opinion
Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why PR Opinion
It‘s time for PR to change says Bieneosa Ebite, chair of Ignite, the organisation that promotes the benefits of cultural diversity in PR PR Opinion
We are a communications industry that can’t communicate, says Robin England from Brand Advocate PR Opinion
Follow up your social networking with face-to-face contact says Angela Casey, MD of Porter Novelli PR Opinion
Are the days of great headlines numbered asks Liz Cartwright, MD of Cartwright Communications PR Opinion
The US and the UK must maintain professional standards when using new technologies says PRSA’s chief exec Rosanna Fiske PR Opinion
Bell Pottinger Business & Brand managing director Kevin Read speculates whether the OFT ruling means the end of the paid-for expert commentator PR Opinion
