The Cold War between PR and advertising agencies is hotting up, says Weber Shandwick’s, Colin Byrne

PR Opinion

Putting the fizz back into new biz, by Graham Goodkind, founder of consultancy, Frank PR

PR Opinion

Getting the best from Freelancers, by freelance corporate PR consultant, Matt Flanders

PR Opinion

PROs should be way out front of SEOs, says Joshua Lachkovic Hotwire

PR Opinion

Making a good profit isn’t enough to secure your company’s future, says Burson-Marsteller’s Jeremy Galbraith

PR Opinion

Newswires are still useful in PR, says John Ozimek from Dimoso

PR Opinion

The most important brand in PR is yourself, says Angela Casey, MD of CM Porter Novelli, Edinburgh

PR Opinion

Why it’s not always PR people who buy PR anymore says Zoe Ward-Waring

PR Opinion

Five danger signs that your PR agency doesn’t really get digital

PR Opinion

How celebrities are helping others to fight cancer, by Emma Cowlard, consultant at PR firm Fishburn Hedges

PR Opinion

Spotter’s Richard May discusses how to win over influencers on social media

PR Opinion

To succeed in PR you must have talent and tenacity, says The Skills Show’s Gail Cohen

PR Opinion

PR should lead and advocate change says Paul Seaman, MD of agency West PR-Seaman

PR Opinion

Top tips for creating content by Waggener Edstrom’s Nic Shaw

PR Opinion

If you are starting your career in PR, small agencies outside of London offer excellent prospects says Roland Moore-Colyer Propel Technology

PR Opinion