Good & Bad PR 3 minute read
Anyone who was hoping to shift a few pounds after Christmas was met with the challenge of having to face shelves full of Easter eggs when they popped to the shop no sooner than Boxing Day. Seriously, that's when I saw full-sized chocolate eggs in-stock at my local shop. Shocking.
Luckily, I have a not-so-secret obsession with Cadbury Mini Eggs, so I really didn't mind. So, this sets the scene nicely for today's example of good PR, which surrounds none other than Mondelez International. The Cadbury parent company announced that it was looking for a chocolate tester to hire, which really is as good as it sounds.
You'd think these “best job in the world” PR campaigns would get boring but, thankfully for us PR lot, they never do.
The position will be based at the Mondelez building in Reading and is a part-time (7.5 hours a week) role, with the successful applicant required to work Tuesday-Thursday between 12:15pm and 2:45pm. The job is currently being advertised on LinkedIn and applicants are told that, if hired, they would help Mondelez perfect and launch new products around the world.
So what qualifications does a chocolate taster need then? Well, I'm glad you asked. Here's what the job ad asks for:
- A passion for confectionary and taste buds for detection
- Honesty when it comes to giving an opinion
- Eager to try new inventive products
- A communicative personality to build great relationships with your panel
- A firm grasp of the English Language.
It turns out that I'm more than qualified for this role *tries to work out if I can make it to Reading and back three days a week during my lunch break and make up the time at my real job each evening*
The coverage has been awesome, with titles like the Independent, Metro, Daily Mail, The Sun and even City A.M. getting in on the action.
The last thing you expect to find when popping open the lip on a new jar of redcurrant jelly is something that resembles a condom, but for one unlucky shopper that's exactly what happened.
This story is bad news for supermarket chain Co-op, which is where Tony Hawkins bought the item from. He took to the Co-op's Facebook page to share his grim discovery with the social media world, writing "What I find in a jar of your red currant jelly and you think a twenty pound voucher is going to keep me quiet", with a picture of the offending item.
The Co-op responded, in all fairness, trying to explain that (allegedly) it wasn't a condom he'd found in his jar of redcurrant jelly at all. Hmm. I mean, the picture is pretty damning.
Here's what the Co-op social team had to say on the matter...
Now who knows if what the Co-op is saying is the truth. One thing's for sure; the story has already reached the likes of The Sun, Telegraph, Mashable and more, which will no doubt make a few people steer clear of Co-op's redcurrant jelly for a good while.
Written by Shannon Peerless, 10 Yetis @ShazzaYeti on Twitter
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.