The rise of earned media in the face of the diminishing returns of advertising
Hear experts discuss how Digital PR has changed the measurement landscape for communicators
Past PR Conferences
Telling the tech story. How to take technology to the front page and airwaves
At this event we will discuss what makes a good technology story, the importance of keeping it ‘human’ and the critical factors that can transform a tech product press release into an impactful campaign. Our panel will discuss the perception of “hard technology” and what it takes to make it of interest to broadcast, national or mainstream consumer media.
The intersection of PR and SEO
Advances to Google’s algorithm have fundamentally changed the rules of SEO. All analyses of Google’s Search Rankings agree that earned media coverage is now one of the top Google ranking factors. This event will identify what PR people need to do to maximise the SEO impact of their work
Data Analytics in 2018: Using social data ethically
At this event we’ll be exploring the ethical line between using analytics to identify trends and using personal data
The Future of Influence
At this event we will examine the future of influence. We'll be looking at the following themes: the influence of YouTubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content.
Why PR is underestimating its impact on sales
Hear senior communicators discuss how they support the sales objectives of the business by providing a PR cost per acquisition score within integrated sales cycles
Global Reputation Forum
The Global Reputation Forum is a Chatham House Rule event bringing together senior communications practitioners to hear and debate the insights provided by leading academics, lawyers, pollsters, ethicists, and journalists provides the perfect opportunity to think about the issues that will define the future of our industry.
PR Analytics 2018
Learn how to measure the outcomes of your public relations, evaluate your social media and understand the impact of your communications on your company's objectives
The Big Picture Brand to Sales: the new role of marketing communications
This event will explore the impact of digital communications on your current and future B2B sales pipelines
Why is there a talent crisis in public relations?
There is a talent crisis in public relations. Every senior communicator identifies the recruitment of enough and appropriately skilled talent and one of their top business challenges. But why is recruitment such a problem in PR? And what are the solutions to this crisis? This event will examine the causes and potential solutions to PRs recruitment problem.