Advances to Google’s algorithm have fundamentally changed the rules of SEO. All analyses of Google’s Search Rankings agree that earned media coverage is now one of the top Google ranking factors. This event will identify what PR people need to do to maximise the SEO impact of their work
Past PR Conferences
At this event we’ll be exploring the ethical line between using analytics to identify trends and using personal data
At this event we will examine the future of influence. We'll be looking at the following themes: the influence of YouTubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content.
Hear senior communicators discuss how they support the sales objectives of the business by providing a PR cost per acquisition score within integrated sales cycles
The Global Reputation Forum is a Chatham House Rule event bringing together senior communications practitioners to hear and debate the insights provided by leading academics, lawyers, pollsters, ethicists, and journalists provides the perfect opportunity to think about the issues that will define the future of our industry.
Learn how to measure the outcomes of your public relations, evaluate your social media and understand the impact of your communications on your company's objectives
This event will explore the impact of digital communications on your current and future B2B sales pipelines
There is a talent crisis in public relations. Every senior communicator identifies the recruitment of enough and appropriately skilled talent and one of their top business challenges. But why is recruitment such a problem in PR? And what are the solutions to this crisis? This event will examine the causes and potential solutions to PRs recruitment problem.
Public relations has changed, so the skill sets required in house PR departments have also changed massively. This event examines those changes and asks how PR departments can futureproof themselves
Recent reputation crisis from the like of United and Pepsi have highlighted the need for brands to have a purpose that is reflected in their behaviour and their communications. This event will discuss how brands can develop or change their purpose and the impact this has on their communications