Your PR Planning Guide 2021

When: (Virtual Event)
Organiser: PRmoment Events
Cost: FREE

Why attend: PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of public relations.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

4.00 pm

Intro and Welcome
Wesley Mathew, head of marketing, EMEA South, Meltwater

4.05 pm

 What good PR planning looks like
Pete Marcus, group planning director, Harvard

  • How to plan your PR campaign
  • The difference between tactical and strategic planning
  • What is the PR planning workflow

4.30 pm

The intersectionalities of society: Why planning is more complicated than anyone realised!
Katreena Dare, practice director, Ketchum

  • Understanding your audience: We all live across multiple categories, which evolve and change according to our attitudes
  • To plan more effectively you must understand the rapid changes happening to UK society
  • Hints and tips to improve your planning techniques to ensure you understand the diversity of your audience

5.00 pm

Panel Panel:
Why planning in PR is more important that ever

Kristian Hoareau Foged, founder, director of analytics & strategy, Simply Though
Nathan Kemp, head of strategy and creative, Europe, Grayling
Lucy Hart, head of strategy & insight, Engine Mischief

Panel Themes:

  • The three buckets of PR planning: brand data, audience data and context
  • The intersection of planning and creative
  • The professionalism of PR planning
  • Why COVID was a game-changer for PR planners!

Edelman’s communication framework approach to planning and strategy
Toby Gunton, head of Edelman data & intelligence (DxI), EMEA at Edelman Data & Intelligence

  • How to understand the process of planning and insight development, both in terms of the context, the landscape and the people you’re communicating with
  • How to develop your message activation in line with your insight
  • The importance of measurement and learning in planning
  • How Edelman’s three-team approach works across this framework: Human intelligence, predictive teams and performance teams (paid)

6.00 pm

Close of event


This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event