Who’s responsible for creativity?

Date:
Location: Fever PR, 10 Great Pulteney St, London
Organiser: PRmoment events
Cost: Free for in house communicators

Is PR becoming paranoid about its creative credentials? Within an integrated marketing function - how can brands ensure creativity doesn't become siloed within an organisation? Find out at this event

5.30pm

Registration, canapes and networking

6.00pm

Charipersons welcome
Ben Smith

6.10pm

How Paddy Power is set up to encourage creativity
Feilim Mac An Iomaire, Head of PR, ‎Paddy Power

  • How the interaction of Paddy Powers creative director, their Mischief team, their PR team and their social media team works
  • Why creativity is part of Paddy Powers long-term brand play
  • Why creativity can’t be contrived
  • How brands must earn a licence from consumers to use creativity effectively
  • Some examples of Paddy Power’s best creative campaigns
6.35pm

Embedding creativity within IKEA in the form of an innovative mind-set
Lewis Marshall, UK and Ireland Country Communications Manager, IKEA Group

  • How the best creativity and innovation comes from within the business
  • Why creativity must be true to a brand, a stunt Is never enough
  • How Ikea’s creative communications shape an emotional connection with customers
  • Defining the success of creativity: what is the impact on your brand?
7.05pm

How to stop creativity sitting in a silo
Jo Chappel, Creative Director, Fever PR

  • An integrated brief: where does the creative lead sit?
  • Should creative directors encourage creativity or own it?
  • Creating the confidence to be creative: A creativity toolkit!
7.30pm

Chairpersons summing up

7.35pm Drinks, canapés and networking on the roof terrace overlooking London’s skyline

This event is produced in partnership with Fever PR. Neither PRmoment nor Fever PR will share delegate details with any other third parties.