Who has it better, agency or in-house?

Date:
Location: London
Organiser: PRmoment
Cost: FREE

This event is produced in partnership with Prospect



For the full speaker program, please see below.


Conference Location: 35-41 Folgate Street, London, E1 6BX

Due to high demand, we have to limit the number of tickets per organisation to three.

If you have problems booking this conference, or require further information please call on 02380 111976 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

5.30pm Registration, drinks & informal networking
5.55pm Chairperson's Introduction
Ben Smith, Founder, PRmoment
6.05pm

Why I like working at a PR agency
James Gordon-MacIntosh, Joint Founder, Hope & Glory

  • Why working in a PR agency is totally different from working in-house
  • Why you are unlikely to be a good in-house PRO if you’re brilliant agency side
  • Why it is more enjoyable working in an environment where everyone else does the same thing
  • Why the variety of agency life should be embraced
     
6.30pm

An in-house PR perspective
Sam Hall, Corporate Communications Director & Social Strategist, Oracle

  • The reality compared to the myth
  • The difference from being a profit centre to a cost centre
  • The constant pressure to justify what you are doing to the business
  • Adapting to the requirements of internal customers
  • Rainmaker withdrawal syndrome
6.55pm Why everyone should work both sides of the fence
Jackie Brock-Doyle, OBE, Chief Executive Officer, The Good Relations Group

  • The differences in the role of an agency team versus an in-house team
  • The realities of these differences in a day-to-day context
  • What are the most important facets of an agency team versus an in house team?
  • How PR agencies must adapt to the changing client needs
7.20pm

Who has it better? Agency or in house?
Colette Brown, Joint Founder, Prospect

  • Why do people want to move in-house?
  • Does the reality live up to the dream?
  • Why do some people return to agency side?
7.30pm

Panel Debate: The PR talent cycle

Clare Pring, Partner, Managing Director, Brand, Ketchum

Sam Hall, Corporate Communications Director & Social Strategist, Oracle

James Gordon-MacIntosh, Joint Founder, Hope and Glory

Colette Brown, Joint Founder, Prospect

8.05pm Chairperson's closing remarks
Ben Smith, Founder, PRmoment
8.10pm Beers, wine, pizza and networking  
8.45pm Close of conference