What does the C-suite want from their PR metrics?

Date:
Location: Signal Media, 145 City Rd, Hoxton, London EC1V 1AZ
Organiser: PRmoment Events
Cost: Free

Why attend: The profile of PR and communications as a core business function is increasing. Modern public relations has the dual aim of increasing sales and upholding the reputation of the organisation. This event looks at what KPIs the board want and need from their communications departments

Due to high demand, we have to limit the number of tickets per organisation to three.

 

5.30pm Registration, canapes and informal networking  
6.00pm Chairpersons introduction
- Ben Smith, Founder, PRmoment

6.05pm

Case Study: Barracuda's PR measurement journey. Where it started and where it is now.
- Darshna Kamani, EMEA Communications Director, Barracuda Networks

  • Measuring PR's role as a lead generator
  • Understanding what the board want from PR - both in terms of sales impact and upholding the reputation of the business
  • The link between reputation and sales
  • What KPI's Barracuda’s PR team report to the board
  • Whether PR is still an influencer of sales and marketing and is still the creator of lead




 
6.30pm

Why the demands of CEO's on PR and comms teams are changing
- David Benigson, CEO, Signal Media

  • What KPI's does the C-suite use?
  • How PR teams must adapt to stay relevant in the modern corporate environment
  • How do marketing’s KPI's compare to communications KPI's for the C-suite?
  • Real time measurement by AI - does it work?





 
7.00pm

Panel: Understanding the metrics and insights your C-suite wants
- Darshna Kamani, EMEA Communications Director, Barracuda Networks
- David Benigson, CEO, Signal Media
- Dave Stevens, Marketing Director, British Land








7.30pm

Chairperson closing remarks

 

Informal networking, drinks and canepes

 

This event is worth 15 points

towards the PRCA CPD