Vloggers and PR: When does it work?

Date:
Location: The Forrest Room, The Hospital Club, London
Organiser: PRmoment events
Cost: Free for in-house PR folks

At this seminar we will investigate the relationship and opportunities between vloggers and PR professionals.

Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

 
5.40pm Registration
6.10pm Chairpersons welcome
Ben Smith, Founder PRmoment.com
6.15pm

Matching the right YouTuber to your target audience
Liam Chivers, Director, OP Talent Limited, Endemol Shine Group

  • The difference between Youtubers and Vloggers
  • How YouTubers demographics and styles differ
  • The stats and reach of the UKs most popular YouTubers
  • Examples of YouTuber content that has worked for brands from Ali-A, KSI, DanTDM and Wroetoshaw
6.40pm

How to work with Vloggers and measure commercial success
Dan Neale, Co-founder, Alfred

  • Different ways in which vlogger activity can be used, along with the associated objectives
  • Exploring the top vloggers across gaming, fashion, beauty and sport
  • Case studies from Alfred client work
  • Analysis of the various approaches and what works best
7.05pm

Panel: The intersection of Vloggers and Public Relations

5 mins on: The rise and rise of vlogging: Where next?
Siobhan Freegard, Founder, Ex co-Netmums and founder of Channel Mum

5 mins on: Creating vivid video: Bringing futuretech to life through video storytelling
Shivvy Jervis, Award winning digital series creator, Digital Futures and Digital Content Head, Telefónica

Liam Chivers, Director, OP Talent Limited, Endemol Shine Group

Dan Neale, Co-founder, Alfred

7.45pm Chairpersons Closing remarks
7.50pm Drinks and canapés  

This event is produced in partnership with Alfred. Neither PRmoment nor Alfred will share delegate details with any other third parties.