|Location:||The Hospital Club in Covent Garden, London|
|Cost:||Free for in-house communicators|
Why attend: The event program has been designed for in-house B2B technology professionals. At the seminar we will examine how B2B buyers are influenced and hear the results of academic research that explains the content and channels that B2B buyers in different sectors prioritise
Due to high demand, we have to limit the number of tickets per organisation to three.
Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!
Registration and informal networking
What drives influence within B2B Technology buyers
Understanding the hidden psychological motivations of B2B buyers
Katharina Wittgens, Consulting Psychologist, Aperture
Panel discussion: Insight driven communications: Myth or reality?
Chairpersons closing remarks
Beer, wine, fruit juice and canapés over informal networking
|8.30pm||Close of event|