The State of Social Media Report

When: (Virtual Event)
Organiser: PRmoment Events
Cost: Free

Why attend: Hear from experts on the latest technique, ideas and case studies for social media marketing for 2023 and beyond.

How it works: Please register via Eventbrite using the button below, you'll be sent the login details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on On24.

Please note all attendees will be sent a recording of the presentations after the event.

4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

Social Reporting: Answering our most frequently asked social reporting questions
Charlie Ayling, head of marketing UKI, Meltwater

Knowing what’s working and what isn’t on your social channels is key to increasing engagement — that’s why social reporting is a step you shouldn’t skip.

Social media reporting can unlock key insights into your audience, consumer base, competitors, and industry trends. But, how do you get started?

We’ll be answering our most frequently asked social reporting questions:

    • How has social reporting evolved?
    • How do you set goals for a social media program?
    • Which metrics should you use to track your progress?
    • How do you build an insightful social media report?
4.20 pm
Social Media Trends for 2023
Leah Domenet, account director, Battenhall
  • Be your audience’s BFFL!
  • A feed For You. TikTok has nailed tailoring the content it serves from unknown accounts to its users. But how will the other platforms respond?
  • Creative commercialisation. After various tests in 2022, will 2023 be the year of live shopping?

4.40 pm

The great generational social media divide: How different generations behave differently on social media
Jo Bromilow, social strategy director, Golin

  • How changing consumer behaviour will impact their use of social media

  • How the new platforms are changing how people behave on social media

  • How social media platforms are changing people’s buying habits

  • How do communities behave on social media and how does this compare to how different generations behave on social channels?

5.05 pm

Case Study: Did Duolingo win Eurovision?
Josie Dougoud, digital account director, The Romans

  • How Duolingo’s content strategy during Eurovision created a surge in new followers
  • How to look for those cultural moments!
  • How to create live assets and join the conversation
  • Developing the right tone of voice
  • Do fun social media posts drive results?

5.25 pm Understanding the growth of BeReal
Morgan Clark, social & influencer lead, MHP Mischief
  • A guide to the user-generated content opportunities on BeReal

  • The implications of this natural, user-generated content platform for other social media channels

  • Why personalised content has become the de facto genre for social media channels

  • Do brands still belong in these personalised user-defined ecosystems?

5.45 pm Close of event


This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.