The rise of earned media in the face of the diminishing returns of advertising

Date:
Location: The Forest Room, The Hospital Club, London
Organiser: PRmoment Events
Cost: Free

Hear experts discuss how Digital PR has changed the measurement landscape for communicators

Due to high demand, we have to limit the number of tickets per organisation to three.

 

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6.00pm Registration, canapes and informal networking  
6.15pm Chairpersons introduction
Ben Smith, Founder, PRmoment
6.20pm

The challenges of creating a uniform Digital PR metric
Johna Burke, Global Managing Director, AMEC



 
6.30pm

How to show the business value of your PR
Tom Buttle, Managing Director, Chameleon

  • If you want PR to create business impact, you need to ask the right questions
  • Understanding your competitors: competitor insight and behaviour analysis
  • Understanding the difficulties of outcome measurement
  • How better data insight will improve your public relations


 
6.55pm

Understanding the authority of your Digital PR
Gerard McNamara, VP, EMEA, Trendkite

  • Why marketing is diminishing in authority
  • Why earned media is the most trusted media
  • How can PR fit in an integrated marketing campaign
  • The CMO perspective: Understanding which channels are working
7.20pm

Does business underestimate the influence of earned media?

Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle

Johna Burke, Global Managing Director, AMEC

 
7.45pm

Drinks, canapes and informal networking

 
8.40pm

Close of event

 

In partnership with:

This event is part of measurement month

 

This event is worth 15 points

towards the PRCA CPD