The intersection of PR and SEO

Date:
Location: Ketchum, 90 Southwark St, London SE1 0SW
Organiser: PRmoment Events
Cost: Early-bird: £150 +VAT, Normal: £185 +VAT

Why attend:

Advances in Google’s algorithm have fundamentally changed the rules of SEO. Earned media coverage is now one of the top Google ranking factors. This event will identify what PR people need to do to maximise the SEO impact of their work

8.35am
Registration, canapes and informal networking

 


9.05am

What does good PR SEO look like when it is applied?
Lexi Mills, managing partner, Shift6

  • Why earned media and links are so important to your SEO performance
  • What does the future of PR SEO look like?
  • Why your integration between PR and SEO is critical



9.30am



Understanding the fundamentals of SEO improving your performance
Laura Crimmons, founder, Silverthorn

  • Understanding Google’s ranking factors
  • How to work out your keywords
  • Understanding the different roles of CPC (cost per click) and organic search
  • How to manage a CPC campaign




10.05am

 The impact of PR on search ranking
Rich Leigh, founder, Radioactive PR

  • How to get SEO-conscious clients relevant links from high authority sites
  • The impact of PR on SEO
  • Why SEO performance is the key deliverable for Radioactive’s clients
  • The 3 pillars of good SEO





 
10.30am



Networking break








10.55am

Google Analytics: Using Google Search Console to improve your PR and SEO performance
Andrew Bruce Smith, director, Esherman

  • Why you must connect your Google Analytics to Google Search Console
  • What Google Search Console does
  • How to use Google Search Console to understand your keywords
  • Through keyword analysis understand what content drives to your website
  • How to understand the potential of keywords - which ones will drive more traffic to your site
  • How to join the dots between your keywords and your website user’s behaviour
  • How to create automated tracking reports
 


11.30am

How Vodafone use Google Data Studio to create content based on data trends
Nick Wilsdon, search product owner Vodafone Group

  • Why Google Data Studio is a game changer for marketers
  • How data can be used to make content decisions throughout your business
  • How Vodafone has integrated its information flows
  • How Vodafone has connected its PR, SEO, Content and Customer Services functions through Google’s Data Studio
  • How to increase the level of data sharing between agencies and clients
 


12.00pm

Post Linkgate: Giving Journalists an incentive to link
Rebecca Brown, content director, Builtvisible

  • How to create captivating content so you don’t have to ask for a link
  • What research you need to do prior to starting your SEO campaign
  • Why it’s getting harder to get links
  • How you can take the mystery out of how many links you need and from which sites to improve your ranking
 


12.30pm

What skills you need to add to your PR team to thrive at SEO
Jim Hawker, CEO, Threepipe

 


12.45pm

Case study: The impact of earned media on your online performance

David Fraser, founder, Ready 10

 


1.10pm

Chairpersons closing remarks

 

Close of conference

 

The PRmoment Promise: Unlike many other conferences in the PR, communications and marketing space, here at PRmoment we believe that if you buy a ticket to an event, you should be hearing from someone who is speaking because they are experts, not because they have paid for a speaking slot.

Just so that you know, none of our speakers at this event have been paid to be there, they are all presenting because our editorial team has identified them as experts in the SEO and search space.

This event is worth 15 points towards the PRCA CPD.